IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v27y2020i1p53-64.html
   My bibliography  Save this article

Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?

Author

Listed:
  • Agostino Vollero
  • Alfonso Siano
  • Maria Palazzo
  • Sara Amabile

Abstract

Despite the fact that culture is central in globalized and digitalized contexts, few studies have investigated how organizations are influenced by cultural dimensions in communicating their social responsibility efforts. Through the lens of cultural dimensions, this study aims at comparing communication displayed on corporate websites of top sustainable organizations. The aim is reached evaluating how Hofstede's cultural dimensions, reflected in corporate social responsibility (CSR) content, vary between companies in Asian context and other organizations worldwide. A coding scheme to analyze cultural impact on CSR communication content disclosed on websites was carried out. Findings show that Hofstede's cultural dimensions and online CSR communication belong to different levels of analysis: One is innate and diffusive, whereas the other one is intentional and rational. Differently from extant studies on cultural dimensions, results suggest that cultural dimensions are factors that should be analyzed as social aspects, whereas online CSR communication should instead be explored as strategic feature.

Suggested Citation

  • Agostino Vollero & Alfonso Siano & Maria Palazzo & Sara Amabile, 2020. "Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 53-64, January.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:53-64
    DOI: 10.1002/csr.1773
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.1773
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.1773?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kyungtag Lee & Hyunchul Lee, 2019. "How Does CSR Activity Affect Sustainable Growth and Value of Corporations? Evidence from Korea," Sustainability, MDPI, vol. 11(2), pages 1-11, January.
    2. Franke, George R. & Nadler, S. Scott, 2008. "Culture, economic development, and national ethical attitudes," Journal of Business Research, Elsevier, vol. 61(3), pages 254-264, March.
    3. Lorenzo Dal Maso & Giovanni Liberatore & Francesco Mazzi, 2017. "Value Relevance of Stakeholder Engagement: The Influence of National Culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(1), pages 44-56, January.
    4. Carlos Noronha & Si Tou & M. I. Cynthia & Jenny J. Guan, 2013. "Corporate Social Responsibility Reporting in China: An Overview and Comparison with Major Trends," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(1), pages 29-42, January.
    5. Yungwook Kim & Soo-Yeon Kim, 2010. "The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede’s Dimensions to Korean Public Relations Practitioners," Journal of Business Ethics, Springer, vol. 91(4), pages 485-500, February.
    6. Foo Ho & Hui-Ming Wang & Scott Vitell, 2012. "A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments," Journal of Business Ethics, Springer, vol. 107(4), pages 423-433, June.
    7. Morgan Miles & Linda Munilla & Jenny Darroch, 2006. "The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy," Journal of Business Ethics, Springer, vol. 69(2), pages 195-205, December.
    8. Baskerville, Rachel F., 2003. "Hofstede never studied culture," Accounting, Organizations and Society, Elsevier, vol. 28(1), pages 1-14, January.
    9. Martin, Graeme & Farndale, Elaine & Paauwe, Jaap & Stiles, Philip G., 2016. "Corporate governance and strategic human resource management: Four archetypes and proposals for a new approach to corporate sustainability," European Management Journal, Elsevier, vol. 34(1), pages 22-35.
    10. Baack, Daniel W. & Singh, Nitish, 2007. "Culture and web communications," Journal of Business Research, Elsevier, vol. 60(3), pages 181-188, March.
    11. Rafael Bravo & Jorge Matute & José Pina, 2012. "Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities," Journal of Business Ethics, Springer, vol. 107(2), pages 129-146, May.
    12. María del Mar Miras‐Rodríguez & Amalia Carrasco‐Gallego & Bernabé Escobar‐Pérez, 2015. "Are Socially Responsible Behaviors Paid Off Equally? A Cross‐cultural Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(4), pages 237-256, July.
    13. Carol A. Adams & Geoffrey R. Frost, 2006. "Accessibility and functionality of the corporate web site: implications for sustainability reporting," Business Strategy and the Environment, Wiley Blackwell, vol. 15(4), pages 275-287, July.
    14. Won‐Moo Hur & Yeonshin Kim, 2017. "How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 620-633, November.
    15. Robert G. Eccles & Ioannis Ioannou & George Serafeim, 2014. "The Impact of Corporate Sustainability on Organizational Processes and Performance," Management Science, INFORMS, vol. 60(11), pages 2835-2857, November.
    16. Singh, Nitish & Matsuo, Hisako, 2004. "Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites," Journal of Business Research, Elsevier, vol. 57(8), pages 864-872, August.
    17. Juelin Yin & Yuli Zhang, 2012. "Institutional Dynamics and Corporate Social Responsibility (CSR) in an Emerging Country Context: Evidence from China," Journal of Business Ethics, Springer, vol. 111(2), pages 301-316, December.
    18. David A Waldman & Mary Sully de Luque & Nathan Washburn & Robert J House & Bolanle Adetoun & Angel Barrasa & Mariya Bobina & Muzaffer Bodur & Yi-Jung Chen & Sukhendu Debbarma & Peter Dorfman & Rosemar, 2006. "Cultural and leadership predictors of corporate social responsibility values of top management: a GLOBE study of 15 countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(6), pages 823-837, November.
    19. Williams, S. Mitchell & Ho Wern Pei, Carol-Anne, 1999. "Corporate social disclosures by listed companies on their web sites: an international comparison," The International Journal of Accounting, Elsevier, vol. 34(3), pages 389-419, August.
    20. Sora Kim & Yingru Ji, 2017. "Chinese Consumers' Expectations of Corporate Communication on CSR and Sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 570-588, November.
    21. Marjo Siltaoja, 2006. "Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study," Journal of Business Ethics, Springer, vol. 68(1), pages 91-111, September.
    22. David G Sirmon & Peter J Lane, 2004. "A model of cultural differences and international alliance performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(4), pages 306-319, July.
    23. Gallego-Álvarez, Prof. Isabel & Ortas, Prof. Eduardo, 2017. "Corporate environmental sustainability reporting in the context of national cultures: A quantile regression approach," International Business Review, Elsevier, vol. 26(2), pages 337-353.
    24. Drogendijk, Rian & Slangen, Arjen, 2006. "Hofstede, Schwartz, or managerial perceptions? The effects of different cultural distance measures on establishment mode choices by multinational enterprises," International Business Review, Elsevier, vol. 15(4), pages 361-380, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ye Sang & Eunkyoung Han, 2023. "A win‐win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co‐creation scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1177-1190, May.
    2. Michał Szostak, 2022. "Peculiarities of values transfer among countries via arts digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 10-49, September.
    3. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
    4. Bharath Ramkumar & Hongjoo Woo & Naeun (Lauren) Kim, 2021. "The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1254-1269, July.
    5. Syed Hassan Raza & Umer Zaman & Moneeba Iftikhar & Owais Shafique, 2021. "An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators," IJERPH, MDPI, vol. 18(2), pages 1-16, January.
    6. Paolo Esposito & Paolo Ricci, 2021. "Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 953-964, March.
    7. Zbysław Dobrowolski & Grzegorz Drozdowski & Mirela Panait, 2022. "Understanding the Impact of Generation Z on Risk Management—A Preliminary Views on Values, Competencies, and Ethics of the Generation Z in Public Administration," IJERPH, MDPI, vol. 19(7), pages 1-13, March.
    8. Isabel Gallego-Álvarez & María Consuelo Pucheta-Martínez, 2021. "Hofstede’s cultural dimensions and R&D intensity as an innovation strategy: a view from different institutional contexts," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(2), pages 191-220, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alfonso Siano & Francesca Conte & Sara Amabile & Agostino Vollero & Paolo Piciocchi, 2016. "Communicating Sustainability: An Operational Model for Evaluating Corporate Websites," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    2. Wioleta Kucharska & Rafał Kowalczyk, 2019. "How to achieve sustainability?—Employee's point of view on company's culture and CSR practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 453-467, March.
    3. Paolo Esposito & Paolo Ricci, 2021. "Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 953-964, March.
    4. Lu, Jing & Wang, Jun, 2021. "Corporate governance, law, culture, environmental performance and CSR disclosure: A global perspective," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 70(C).
    5. Mitzi Cubilla‐Montilla & Ana‐Belén Nieto‐Librero & Ma Purificación Galindo‐Villardón & Ma Purificación Vicente Galindo & Isabel‐María Garcia‐Sanchez, 2019. "Are cultural values sufficient to improve stakeholder engagement human and labour rights issues?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 938-955, July.
    6. Yunhong Hao & Qamar Farooq & Yuan Sun, 2018. "Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cro," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 704-711, July.
    7. Gaowen Kong & T. Dongmin Kong & Ni Qin & Li Yu, 2023. "Ethnic Diversity, Trust and Corporate Social Responsibility: The Moderating Effects of Marketization and Language," Journal of Business Ethics, Springer, vol. 187(3), pages 449-471, October.
    8. Ebrahim Soltani & Jawad Syed & Ying-Ying Liao & Abdullah Iqbal, 2015. "Managerial Mindsets Toward Corporate Social Responsibility: The Case of Auto Industry in Iran," Journal of Business Ethics, Springer, vol. 129(4), pages 795-810, July.
    9. Isabel Gallego‐Álvarez & María Consuelo Pucheta‐Martínez, 2020. "How cultural dimensions, legal systems, and industry affect environmental reporting? Empirical evidence from an international perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2037-2057, July.
    10. Liang, H. & Marquis, C. & Renneboog, L.D.R. & Li Sun, Sunny, 2014. "Speaking of Corporate Social Responsibility," Other publications TiSEM 92732b13-3daf-45d1-99a1-1, Tilburg University, School of Economics and Management.
    11. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    12. Cristina López-Duarte & Marta M. Vidal-Suárez & Belén González-Díaz & Nuno Rosa Reis, 2016. "Understanding the relevance of national culture in international business research: a quantitative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(3), pages 1553-1590, September.
    13. Ijaz Ur Rehman & Faisal Shahzad & Khawaja Fawad Latif & Noman Nawab & Abdul Rashid & Shabir Hyder, 2021. "Does corporate social responsibility mediate the influence of national culture on investment inefficiency? Firm‐level evidence from Asia Pacific," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(3), pages 3484-3503, July.
    14. Giuseppe Sannino & Manuela Lucchese & Giovanni Zampone & Rosa Lombardi, 2020. "Cultural dimensions, Global Reporting Initiatives commitment, and corporate social responsibility issues: New evidence from Organisation for Economic Co‐operation and Development banks," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1653-1663, July.
    15. Caroline K. SOSCHINSKI & Mikaéli da S. GIORDANI & Roberto Carlos KLANN & Maria Margarete B. BRIZOLLA, 2021. "Influence Of National Culture On Corporate Social Responsibility," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 71-88, July.
    16. Miska, Christof & Szőcs, Ilona & Schiffinger, Michael, 2018. "Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view," Journal of World Business, Elsevier, vol. 53(2), pages 263-279.
    17. Avloniti, Anthi & Filippaios, Fragkiskos, 2014. "Unbundling the differences between Psychic and Cultural Distance: An empirical examination of the existing measures," International Business Review, Elsevier, vol. 23(3), pages 660-674.
    18. Halkos, George & Skouloudis, Antonis, 2016. "Cultural dimensions and corporate social responsibility: A cross-country analysis," MPRA Paper 69222, University Library of Munich, Germany.
    19. Mitzi Isabel Cubilla‐Montilla & Purificación Galindo‐Villardón & Ana Belén Nieto‐Librero & María Purificación Vicente Galindo & Isabel María García‐Sánchez, 2020. "What companies do not disclose about their environmental policy and what institutional pressures may do to respect," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1181-1197, May.
    20. Stephanie Anne Nicole Bedard & Carri Reisdorf Tolmie, 2018. "Millennials' green consumption behaviour: Exploring the role of social media," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1388-1396, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:53-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.