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US overseas promotion programs for peanuts: An examination of trade and market development

Author

Listed:
  • Karen Halliburton

    (Graduate Research Assistant, Oklahoma State University)

  • Shida Rastegari Henneberry

    (Associate Professor in the Department of Agricultural Economics, Oklahoma State University)

Abstract

This study gives an overview of the US government market promotion programs for peanuts as well as the US trading position in international peanut markets. FAS data on the Cooperator (CMDP), Targeted Export Assistance and Market Promotion Programs (TEA|MPP) were examined to identify how program expenditures have been allocated among regions and activities. Analysis shows that during the 1986-1991 period, three-quarters of CMDP, TEA, and MPP funding for peanuts was directed to the European Community, the largest US peanut export market. Moreover, branded consumer promotion has accounted for a large percentage of program expenditures worldwide. © 1993 John Wiley & Sons, Inc.

Suggested Citation

  • Karen Halliburton & Shida Rastegari Henneberry, 1993. "US overseas promotion programs for peanuts: An examination of trade and market development," Agribusiness, John Wiley & Sons, Ltd., vol. 9(6), pages 569-583.
    • Handle: RePEc:wly:agribz:v:9:y:1993:i:6:p:569-583
    DOI: 10.1002/1520-6297(199311)9:6<569::AID-AGR2720090604>3.0.CO;2-T
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    References listed on IDEAS

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    1. Fuller, Stephen & Bello, Haruna & Capps, Oral, 1992. "Import Demands For U.S. Fresh Grapefruit: Effect Of U.S. Promotion Programs And Trade Policies Of Importing Nations," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(1), pages 251-260, July.
    2. Lee, Jonq-Ying & Tilley, Daniel S., 1983. "Irreversible Import Shares For Frozen Concentrated Orange Juice In Canada," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 15(2), pages 1-6, December.
    3. Lee, Jonq-Ying & Tilley, Daniel S., 1983. "Irreversible Import Shares for Frozen Concentrated Orange Juice in Canada," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 15(2), pages 99-104, December.
    4. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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    Cited by:

    1. Saxowsky, David M. & Krause, Joyce Hall & Gustafson, Cole R., 1998. "Export Enhancement Strategies For Small And Medium Rural And Agricultural Firms," Agricultural Economics Reports 23307, North Dakota State University, Department of Agribusiness and Applied Economics.
    2. Barry H. Adams & Kim L. Jensen & George C. Davis, 1997. "Knowledge and use of export assistance services by agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 285-294.

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