Balancing Market Share Growth And Customer Profitability: Budget Allocation For Customer Acquisition And Retention
AbstractNo abstract is available for this item.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Economics, Vilnius University in its journal Organizations and Markets in Emerging Economies.
Volume (Year): 3 (2012)
Issue (Month): 2 ()
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Patrick S. McCarthy & P. K. Kannan & Radha Chandrasekharan & Gordon P. Wright, 1992. "Estimating Loyalty and Switching with an Application to the Automobile Market," Management Science, INFORMS, vol. 38(10), pages 1371-1393, October.
- Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
- Pitt, Leyland F. & Ewing, Michael T. & Berthon, Pierre, 2000. "Turning competitive advantage into customer equity," Business Horizons, Elsevier, vol. 43(5), pages 11-18.
- Leeflang, P.S.H. & Wittink, Dick R., 2000. "Building models for marketing decisions: past, present and future," Research Report 00F20, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
- Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
- Uncles, Mark D. & Ehrenberg, Andrew S. C. & Goodhardt, Gerald J., 2004. "Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"," Journal of Business Research, Elsevier, vol. 57(12), pages 1329-1330, December.
- Yim, Chi Kin & Kannan, P. K., 1999. "Consumer Behavioral Loyalty:: A Segmentation Model and Analysis," Journal of Business Research, Elsevier, vol. 44(2), pages 75-92, February.
- Lindenberg, Eric B & Ross, Stephen A, 1981. "Tobin's q Ratio and Industrial Organization," The Journal of Business, University of Chicago Press, vol. 54(1), pages 1-32, January.
- Mccarthy, P.S. & Wright, G.P. & Kannan, P.K., 1990. "Estimating Brand Loyalty And Switching With An Application To The Automobile Market," Purdue University Economics Working Papers 977, Purdue University, Department of Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sigitas Urbonavicius).
If references are entirely missing, you can add them using this form.