IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v21y2016i3p1-17n1.html
   My bibliography  Save this article

Perception of the University as an Employer Among Young Potential Employees

Author

Listed:
  • Baruk Agnieszka Izabela

    (University of Technology, Poland Faculty of Organization and Management Department of Innovation Systems and Innovation Marketing and Innovation Unit, Cracow, Poland)

Abstract

The article is theoretical-empirical in its character. The problems of external image of university as an employer were presented. In the theoretical part the different approaches to image and its determinants were analysed. There is the lack of researches related to image aspects of university activities, including aspects connected with its external image. The empirical part of this article is based on the results of the field researches. The way of perceiving of university as an employer by segment of young potential employees was identified and analysed. 4 research hypotheses were verified. They were formulated in the relation to connotations with university as the place of work. It was mainly consociated with possibilities of development and self-realization. Connotations with high salary, feelings of stabilization and high social prestige were weaker. In this way only one hypothesis (H4) was confirmed. It is very important prompt for universities to improve their image activities.

Suggested Citation

  • Baruk Agnieszka Izabela, 2016. "Perception of the University as an Employer Among Young Potential Employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 21(3), pages 1-17, September.
    • Handle: RePEc:vrs:mosaro:v:21:y:2016:i:3:p:1-17:n:1
    DOI: 10.14611/minib.21.09.2016.07
    as

    Download full text from publisher

    File URL: https://doi.org/10.14611/minib.21.09.2016.07
    Download Restriction: no
    File URL: https://libkey.io/10.14611/minib.21.09.2016.07?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    2. Miles, Sandra Jeanquart & Mangold, W. Glynn, 2005. "Positioning Southwest Airlines through employee branding," Business Horizons, Elsevier, vol. 48(6), pages 535-545.
    3. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nina Pološki Vokić, 2015. "Competitiveness and sustainability of HRM activities in Croatia –CRANET survey results," EFZG Working Papers Series 1506, Faculty of Economics and Business, University of Zagreb.
    2. Alina Daniela MIHALCEA, 2017. "Employer Branding and Talent Management in the Digital Age," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(2), pages 289-306, June.
    3. Francisco Rincon‐Roldan & Alvaro Lopez‐Cabrales, 2021. "Ethical values in social economy for sustainable development," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 92(4), pages 705-729, December.
    4. Ingen, Ramon van & Ruiter, Melanie De & Peters, Pascale & Kodden, Bas & Robben, Henry, 2021. "Engaging Through Purpose: The Mediating Role of Person–Organizational Purpose Fit in the Relationship Between Perceived Organizational Purpose and Work Engagement," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 32(2), pages 85-105.
    5. Kristina Črnjar & Jasmina Dlačić & Borut Milfelner, 2020. "Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 49-65.
    6. Michael Kozak, 2018. "Conceptualizing Employer Branding: Is the Whole More than the Sum of Its Parts? Case Study-Based Evidence from Thailand," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(5), pages 197-207.
    7. Livia Cadei & Emanuele Serrelli & Domenico Simeone, 2021. "Sustainability Practices in Working Contexts: Supervision, Collective Narrative, Generative Humour, and Professional Respect," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    8. Mölk, Andreas, 2018. "Structures, strategizing, and contested territories: A structuration perspective on strategy development in employer branding," Scandinavian Journal of Management, Elsevier, vol. 34(4), pages 326-334.
    9. Rybaczewska, Maria & Sparks, Leigh & Sułkowski, Šukasz, 2020. "Consumers’ purchase decisions and employer image," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. Burmann, Christoph & Piehler, Rico, 2013. "Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 67(3), pages 223-245.
    11. Patrycja Palen-Tondel & Alicja Smolbik-Jeczmien, 2021. "Looking for a Fulcrum- Are Preferred Work Values Different for Four Generation Cohorts Co-existing in the Labour Market of Poland?," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 102-119.
    12. Bejtkovský Jiří, 2018. "Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context," Management & Marketing, Sciendo, vol. 13(3), pages 1133-1149, September.
    13. Fieras Alfawaire & Tarik Atan, 2021. "The Effect of Strategic Human Resource and Knowledge Management on Sustainable Competitive Advantages at Jordanian Universities: The Mediating Role of Organizational Innovation," Sustainability, MDPI, vol. 13(15), pages 1-35, July.
    14. Șupeală Doru, 2018. "Inspire to Hire and Win the War for Talents," Marketing – from Information to Decision Journal, Sciendo, vol. 1(2), pages 54-66, December.
    15. Katarzyna Piwowar-Sulej & Dominika Bąk-Grabowska, 2020. "Non-Permanent Employment and Employees’ Health in the Context of Sustainable HRM with a Focus on Poland," Social Sciences, MDPI, vol. 9(7), pages 1-23, July.
    16. Zakaria Lissaneddine & Farid Chaouki & Florence Rodhain, 2016. "Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche," Post-Print hal-02124640, HAL.
    17. Afriyadi Cahyadi & József Poór & Katalin Szabó, 2022. "Pursuing Consultant Performance: The Roles of Sustainable Leadership Styles, Sustainable Human Resource Management Practices, and Consultant Job Satisfaction," Sustainability, MDPI, vol. 14(7), pages 1-20, March.
    18. Helfen, Markus & Nicklich, Manuel & Sydow, Jörg, 2019. "Arbeitspolitische Verankerung des deutschen Windkraftanlagenbaus? Empirische Befunde zu ausgewählten Fallunternehmen [Embeddedness of German wind turbine manufacturers in industrial relations inst," Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management, Verlag Barbara Budrich, vol. 26(1), pages 35-62.
    19. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
    20. Ulrika Leijerholt & Chris Chapleo & Helen O’Sullivan, 2019. "A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 277-290, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:21:y:2016:i:3:p:1-17:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.