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Relationship Between Competitive Strategies and the Success Perception of Polish Born Globals

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  • Baranowska-Prokop Ewa

    (International Management and Marketing Institute, Warsaw School of Economics)

  • Sikora Tomasz

    (Sikora International Management and Marketing Institute, Warsaw School of Economics)

Abstract

The key objective of this paper is to describe and evaluate the competitive strategies applied by Polish born global enterprises. To reveal these strategies, two competitive models developed by M.E. Porter are applied to an original data set obtained from 256 small and medium Polish enterprises through a survey employing the CATI technique. The outcomes of these strategies, as perceived by the companies applying them, are also evaluated against two hypotheses. We conclude that Polish firms apply both basic strategies of competition, i.e. cost leadership strategies and differentiation strategies and that a substantial majority of companies perceive themselves to have succeeded on the market.

Suggested Citation

  • Baranowska-Prokop Ewa & Sikora Tomasz, 2014. "Relationship Between Competitive Strategies and the Success Perception of Polish Born Globals," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 43(1), pages 94-113, September.
    • Handle: RePEc:vrs:ijomae:v:43:y:2014:i:1:p:94-113:n:5
    DOI: 10.1515/ijme-2015-0005
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    References listed on IDEAS

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    1. Gary A Knight & S Tamar Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 124-141, March.
    2. Gary A Knight & S Tamer Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(4), pages 334-334, July.
    3. Alex Rialp & Josep Rialp & David Urbano & Yancy Vaillant, 2005. "The Born-Global Phenomenon: A Comparative Case Study Research," Journal of International Entrepreneurship, Springer, vol. 3(2), pages 133-171, June.
    4. Acquaah, Moses & Yasai-Ardekani, Masoud, 2008. "Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa," Journal of Business Research, Elsevier, vol. 61(4), pages 346-354, April.
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