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Place Attachment and Tourist Experience in the Context of Desert Tourism – the Case of Wadi Rum

Author

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  • Allan Mamoon

    (Tourism Management Department, Faculty of Archaeology and Tourism, University of Jordan, Amman, Jordan)

Abstract

This paper aims to explore the relationship between tourist experience and place attachment in a desert tourism experience. The current study was carried out with a sample of international and domestic visitors in Wadi Rum, Southern Jordan. The results show that there is a significant positive correlation between the nearby constructs of the study units such as the four tourist experience dimensions (education, esthetics, entertainment, and escapism), and the two dimensional place attachments measures (place identity and place dependence). Moreover, the findings also indicate that education factor had a significantly positive relationship with place identity, and there was a significantly positive relationship between escapism factor and place dependence. The findings can be used to develop the tourist experience and place attachment in the context of desert tourism experience. They further help tourism destinations managers, planners and marketers to provide appropriate marketing strategies and enrich their offers to desert tourism participants.

Suggested Citation

  • Allan Mamoon, 2016. "Place Attachment and Tourist Experience in the Context of Desert Tourism – the Case of Wadi Rum," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 35-52, June.
    • Handle: RePEc:vrs:cjotou:v:5:y:2016:i:1:p:35-52:n:3
    DOI: 10.1515/cjot-2016-0003
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    References listed on IDEAS

    as
    1. Hirschman, Elizabeth C., 1984. "Experience seeking: A subjectivist perspective of consumption," Journal of Business Research, Elsevier, vol. 12(1), pages 115-136, March.
    2. Laing, Jennifer & Wheeler, Fiona & Reeves, Keir & Frost, Warwick, 2014. "Assessing the experiential value of heritage assets: A case study of a Chinese heritage precinct, Bendigo, Australia," Tourism Management, Elsevier, vol. 40(C), pages 180-192.
    3. Unger, Lynette S & Kernan, Jerome B, 1983. "On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 381-392, March.
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    Cited by:

    1. Vada, Sera & Prentice, Catherine & Hsiao, Aaron, 2019. "The influence of tourism experience and well-being on place attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 322-330.

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    More about this item

    Keywords

    Place identity; place dependence; tourist experience; geotourism; desert tourism; Wadi Rum;
    All these keywords.

    JEL classification:

    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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