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Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment

Author

Listed:
  • Todor Dyankov

    (University of Economics - Varna)

  • Yuliyana Todorova

    (University of Economics - Varna)

Abstract

The article aims to outline specific opportunities for market repositioning of eco-tourist products in conditions of strongly dynamic external environment. In reference to this, authors' own research approach has been used for generating creative suggestions by way of divergence. In the research experiment there took part students - future experts in the field of tourism, who are close to the modern interpretation of the threats and opportunities stemming from an ecologically problematic external environment.

Suggested Citation

  • Todor Dyankov & Yuliyana Todorova, 2019. "Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 111-118, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:111-118
    DOI: 10.36997/IJUSV-ESS/2019.8.3.111
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    References listed on IDEAS

    as
    1. Robert E. Smith & Scott B. MacKenzie & Xiaojing Yang & Laura M. Buchholz & William K. Darley, 2007. "Modeling the Determinants and Effects of Creativity in Advertising," Marketing Science, INFORMS, vol. 26(6), pages 819-833, 11-12.
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    More about this item

    Keywords

    divergent thinking; market repositioning; dynamic external environment; eco-tourist products;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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