Does Product Differentiation Soften Price Reactions to Entry? Evidence from the Airline Industry
AbstractWe examine the effects of entry on the pricing of legacy airlines facing a rapidly expanding low-cost newcomer. We estimate the timing and the determinants of responses allowing for asymmetry and product differentiation. We propose a decomposition procedure of time fixed-effects to control for unobserved heterogeneity, accounting for time-varying route-, city-, and carrier-specific unobservables. We find that incumbents do price-respond to actual but not to potential entry. The lack of preemption is due to financial distress, which precluded costly deterrence against a deep-pocketed newcomer. Our model also uncovers product differentiation stemming from more convenient flights. © 2012 LSE and the University of Bath
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Bibliographic InfoArticle provided by London School of Economics and University of Bath in its journal Journal of Transport Economics and Policy (JTEP).
Volume (Year): 46 (2012)
Issue (Month): 2 (May)
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Web page: http://www.bath.ac.uk/e-journals/jtep
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- Jorge Valido & M. Pilar Socorro & Francesca Medda, 2013. "DYPES: Vertical differentiation, schedule delay and entry deterrence: Low cost vs. full service airlines," Working Papers 2013-05, FEDEA.
- Gayle, Philip & Wu, Chi-Yin, 2012. "A Re-examination of Incumbents’ Response to the Threat of Entry: Evidence from the Airline Industry," MPRA Paper 52850, University Library of Munich, Germany, revised 2013.
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