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Food Information Environments: Risk Communication and Advertising Imagery

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  • Celio Ferreira

Abstract

The imagery of any foodstuff is shaped by assumptions of what is culturally valued as food, assumptions that are also fed by marketing, expert nutritional advice and intermittent food “alarms”. This paper raises the issue of risk communication versus advertising and argues that in order to better understand consumers' response to food risk communication we should pay closer attention to the broader information environment in which the compromised foodstuffs are embedded. Any new information properly crafted in the form of “risk messages” necessarily interacts with the information that constitutes the foodstuff's environment. It is proposed that focusing on such an environment, rather than on the “content” of the risk message alone, improves understanding of how the risk message eventually triggers further selections and decisions about the compromised foodstuff. The risk communication is itself a media event and is seen as part of the food information environment rather than autonomous to it.

Suggested Citation

  • Celio Ferreira, 2006. "Food Information Environments: Risk Communication and Advertising Imagery," Journal of Risk Research, Taylor & Francis Journals, vol. 9(8), pages 851-868, December.
    • Handle: RePEc:taf:jriskr:v:9:y:2006:i:8:p:851-868
    DOI: 10.1080/13669870601065536
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    References listed on IDEAS

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    1. Lynn J. Frewer & Chaya Howard & Duncan Hedderley & Richard Shepherd, 1997. "The Elaboration Likelihood Model and Communication About Food Risks," Risk Analysis, John Wiley & Sons, vol. 17(6), pages 759-770, December.
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    6. Paul Sparks & Richard Shepherd, 1994. "Public Perceptions of the Potential Hazards Associated with Food Production and Food Consumption: An Empirical Study," Risk Analysis, John Wiley & Sons, vol. 14(5), pages 799-806, October.
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    Cited by:

    1. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
    2. Nadia Steils & Zakia Obaidalahe, 2020. "“Social food”: Food literacy co-construction and distortion on social media," Post-Print hal-03097928, HAL.
    3. Steils, Nadia & Obaidalahe, Zakia, 2020. "“Social food”: Food literacy co-construction and distortion on social media," Food Policy, Elsevier, vol. 95(C).

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