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Internationalization strategies of emerging market-based multinationals: integration of Indian ICT-ITES companies on the Dutch service outsourcing market

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  • Niels Beerepoot
  • Iris Roodheuvel

Abstract

This paper examines the entry of Indian information and communication technology--information technology-enabled services (ICT-ITES) companies on the Dutch service outsourcing market. Using this case study, the paper integrates two academic debates: the rise of emerging country-based multinationals and the international dynamics in the ICT-ITES sector. Indian ICT-ITES firms can no longer only rely on cheap labour in their home country and need to build global delivery capacity in order effectively to compete with Western ICT-ITES multinationals. By examining their entry strategy in the Dutch service outsourcing market, this paper highlights the difficulties of latecomer multinationals in entering the more profitable domains of the ICT-ITES market.

Suggested Citation

  • Niels Beerepoot & Iris Roodheuvel, 2016. "Internationalization strategies of emerging market-based multinationals: integration of Indian ICT-ITES companies on the Dutch service outsourcing market," European Planning Studies, Taylor & Francis Journals, vol. 24(7), pages 1374-1391, July.
    • Handle: RePEc:taf:eurpls:v:24:y:2016:i:7:p:1374-1391
    DOI: 10.1080/09654313.2016.1170107
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    References listed on IDEAS

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    1. World Bank, 2007. "Global Economic Prospects 2007 : Managing the Next Wave of Globalization," World Bank Publications - Books, The World Bank Group, number 7157, December.
    2. Narula, Rajneesh, 2010. "Much ado about nothing, or sirens of a brave new world?: MNE activity from developing countries and its significance for development," MERIT Working Papers 2010-021, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
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    Cited by:

    1. Ernesto Noronha & Premilla D’Cruz & Muneeb Ul Lateef Banday, 2020. "Navigating Embeddedness: Experiences of Indian IT Suppliers and Employees in the Netherlands," Journal of Business Ethics, Springer, vol. 164(1), pages 95-113, June.

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