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What Determines Alumni Generosity? Evidence for the UK

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  • C. R. Belfield
  • A. P. Beney

Abstract

This paper examines the scale and determinants of alumni giving, using datasets from two public-sector, doctoral-granting universities in the UK. The importance of alumni generosity-both as revenue and as a performance measure-is considered, comparing new UK evidence with extant findings on US donor behaviour. Evidence is presented on systematic differences in alumni generosity, based on personal characteristics, solicitation efficiency, and the characteristics and quality of the Higher Education received by graduates. Distinguishing the propensity to give from the scale of giving, there are evident differences by gender, income, by type of campaign and by subject studied.

Suggested Citation

  • C. R. Belfield & A. P. Beney, 2000. "What Determines Alumni Generosity? Evidence for the UK," Education Economics, Taylor & Francis Journals, vol. 8(1), pages 65-80.
    • Handle: RePEc:taf:edecon:v:8:y:2000:i:1:p:65-80
    DOI: 10.1080/096452900110300
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    References listed on IDEAS

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    Cited by:

    1. Ilda Maria Pedro & Júlio Costa Mendes & Luis Nobre Pereira & Bernardete Dias Sequeira, 2020. "Alumni’s perceptions about commitment towards their university: drivers and consequences," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 469-491, December.
    2. Jessica A. Holmes & James A. Meditz & Paul M. Sommers, 2008. "Athletics and Alumni Giving," Journal of Sports Economics, , vol. 9(5), pages 538-552, October.
    3. Ilda Maria Pedro & Júlio Costa Mendes & Luís Nobre Pereira, 2020. "Identifying patterns of alumni commitment in key strategic relationship programmes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 445-468, December.
    4. Alexander Ehlert & Robert Böhm & Jürgen Fleiß & Heiko Rauhut & Robert Rybnicek & Fabian Winter, 2021. "The Development of Prosociality: Evidence for a Negative Association between Age and Prosocial Value Orientation from a Representative Sample in Austria," Games, MDPI, vol. 12(3), pages 1-17, September.
    5. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.

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