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Business Model Innovation in Pharmaceutical industry: Service Orientation Perspective

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  • Li-Min Chuang
  • Wei-Jen Chen
  • Cheng-Chung Yeh

Abstract

This study zooms in on the pharmaceutical industry and incorporates the perspectives of the service economy, in order to explore the possible frameworks for business model innovations. Business model innovation is gaining attention now, but still few researches compared with literatures of service innovation. An in-depth study of BMI is important for both theoretical exploration and business practice. The main objectives of this research are: (1) Construct an analytical typology of BMI in pharmaceutical industry; (2) Establish an BMI analytical model for pharmaceutical industry in Taiwan; (3) Based on the above-mentioned indicator establishing process and results, make suggestions for future researchers and recommend useful strategies for enterprises.  JEL classification numbers: C83, M15, O31

Suggested Citation

  • Li-Min Chuang & Wei-Jen Chen & Cheng-Chung Yeh, 2019. "Business Model Innovation in Pharmaceutical industry: Service Orientation Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 9(6), pages 1-7.
    • Handle: RePEc:spt:admaec:v:9:y:2019:i:6:f:9_6_7
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    References listed on IDEAS

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    Cited by:

    1. Li-Min Chuang & Yu-Po Lee & Te-Hui Liu, 2022. "Towards Sustainable Business Model Innovation for the Pharmaceutical Industry," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    2. Ewa Chomać-Pierzecka, 2023. "Pharmaceutical Companies in the Light of the Idea of Sustainable Development—An Analysis of Selected Aspects of Sustainable Management," Sustainability, MDPI, vol. 15(11), pages 1-23, May.

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    More about this item

    Keywords

    Business Model Innovation (BMI); Pharmaceutical Industry; Service Innovation; Fuzzy Hierarchy Analysis Method;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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