IDEAS home Printed from https://ideas.repec.org/a/spr/sjobre/v64y2012i65d10.1007_bf03373006.html
   My bibliography  Save this article

„Hybride Wertschöpfung“ - vom Industrieproduzenten zum Lösungsanbieter -ein State-of-the-Art Bericht

Author

Listed:
  • Sebastian Bonnemeier

    (TWT GmbH Science & Innovation)

  • Ralf Reichwald

    (Center for Leading Innovation & Cooperation (CLIC) an der HHL — Leipzig Graduate School of Management)

Abstract

Zusammenfassung Der vorliegende Beitrag liefert einen überblick über den Status-Quo der wissenschaftlichen und praxeologischen Diskussion zur Integration von Produkt und Dienstleistung im Rahmen einer Hybriden Wertschöpfung. Ausgangspunkt der Betrachtung ist die zunehmende praktische Relevanz kundenindividueller Lösungsangebote im Businessto-Business-Bereich. Mit Hybrider Wertschöpfung versuchen aktuell viele Unternehmen, sich einem zunehmend verschärften Wettbewerb und damit einem drohenden Margenverfall zu entziehen. Die erfolgreiche Umsetzung komplexer Lösungsangebote aus Sachund Dienstleistungen erfordert jedoch ein strategisches Umdenken des Anbieters und die Herausbildung neuer Fähigkeiten und Prozesse. Das Management Hybrider Wertschöpfung stellt deshalb viele Unternehmen im B2B-Bereich vor große Probleme und der erhoffte Erfolg im Lösungsgeschäft bleibt häufig aus. Vor diesem Hintergrund liefert der vorliegende Beitrag einen State-of-the-Art Bericht über den Stand der wissenschaftlichen Forschung zur Hybriden Wertschöpfung. Basierend auf einem Literatur-überblick wird die Relevanz Hybrider Wertschöpfung in Wissenschaft und Praxis aufgezeigt und theoretisch fundiert. Neben definitorischen Grundlagen werden theoretische Bezugspunkte zu existierenden Forschungsströmungen ausgeführt und verschiedene Ausprägungen Hybrider Wertschöpfung anhand aktueller Forschungsergebnisse vorgestellt.

Suggested Citation

  • Sebastian Bonnemeier & Ralf Reichwald, 2012. "„Hybride Wertschöpfung“ - vom Industrieproduzenten zum Lösungsanbieter -ein State-of-the-Art Bericht," Schmalenbach Journal of Business Research, Springer, vol. 64(65), pages 45-72, January.
    • Handle: RePEc:spr:sjobre:v:64:y:2012:i:65:d:10.1007_bf03373006
    DOI: 10.1007/BF03373006
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/BF03373006
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/BF03373006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    2. Miller, Danny & Hope, Quentin & Eisenstat, Russell & Foote, Nathaniel & Galbraith, Jay, 2002. "The problem of solutions: Balancing clients and capabilities," Business Horizons, Elsevier, vol. 45(2), pages 3-12.
    3. Gibbert, Michael & Leibold, Marius & Probst, Gilbert, 2002. "Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value," European Management Journal, Elsevier, vol. 20(5), pages 459-469, October.
    4. Arnold Tukker, 2004. "Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 246-260, July.
    5. Morgan, Robert M. & Hunt, Shelby, 1999. "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, Elsevier, vol. 46(3), pages 281-290, November.
    6. Stump, Rodney L., 1995. "Antecedents of purchasing concentration: A transaction cost explanation," Journal of Business Research, Elsevier, vol. 34(2), pages 145-157, October.
    7. Swift, Cathy Owens, 1995. "Preferences for single sourcing and supplier selection criteria," Journal of Business Research, Elsevier, vol. 32(2), pages 105-111, February.
    8. de Brentani, Ulrike, 1995. "New industrial service development: Scenarios for success and failure," Journal of Business Research, Elsevier, vol. 32(2), pages 93-103, February.
    9. Davies, Andrew & Brady, Tim, 2000. "Organisational capabilities and learning in complex product systems: towards repeatable solutions," Research Policy, Elsevier, vol. 29(7-8), pages 931-953, August.
    10. Andrew Davies, 2004. "Moving base into high-value integrated solutions: a value stream approach," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 13(5), pages 727-756, October.
    11. Williamson, Oliver E, 1983. "Credible Commitments: Using Hostages to Support Exchange," American Economic Review, American Economic Association, vol. 73(4), pages 519-540, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    2. Alina Neamtu Idorasi & Stelian Stancu & Oana Madalina Popescu & Ionut Constantin, 2019. "The customer perspective – an effective and efficient way to differentiate for companies in the globalization era," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 31-51, December.
    3. Oana Madalina Popescu & Stelian Stancu & Alina Neamtu Idorasi & Paul Marinescu, 2019. "Customer solutions – new sources of sustainable competitive advantage in times of global economic crisis," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 7-30, December.
    4. Alina Neamtu (Idorasi) & Stelian Stancu & Gheorghe Hurduzeu, 2020. "Creating Effective Customer Solutions – a Global Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(75), pages 38-69, March.
    5. Green, Maxwell H. & Davies, Philip & Ng, Irene C.L., 2017. "Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions," International Journal of Production Economics, Elsevier, vol. 192(C), pages 40-53.
    6. Jovanovic, Marin & Raja, Jawwad Z. & Visnjic, Ivanka & Wiengarten, Frank, 2019. "Paths to service capability development for servitization: Examining an internal service ecosystem," Journal of Business Research, Elsevier, vol. 104(C), pages 472-485.
    7. Gebauer, Heiko & Saul, Caroline, 2014. "Eine bibliometrische Analyse des Forschungsstandes und der zukünftigen Forschungsfragen für die Transformation vom Produzenten zum Dienstleister," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 68(4), pages 229-249.
    8. Martinez, Veronica & Neely, Andy & Velu, Chander & Leinster-Evans, Stewart & Bisessar, Dav, 2017. "Exploring the journey to services," International Journal of Production Economics, Elsevier, vol. 192(C), pages 66-80.
    9. Bernhard Dachs & Sabine Biege & Martin Borowiecki & Gunter Lay & Angela Jäger & Doris Schartinger, 2014. "Servitisation of European manufacturing: evidence from a large scale database," The Service Industries Journal, Taylor & Francis Journals, vol. 34(1), pages 5-23, January.
    10. Vinit Parida & Joakim Wincent, 2019. "Why and how to compete through sustainability: a review and outline of trends influencing firm and network-level transformation," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 1-19, March.
    11. Raja, Jawwad Z. & Frandsen, Thomas & Mouritsen, Jan, 2017. "Exploring the managerial dilemmas encountered by advanced analytical equipment providers in developing service-led growth strategies," International Journal of Production Economics, Elsevier, vol. 192(C), pages 120-132.
    12. Karatzas, Antonios & Daskalakis, George & Bastl, Marko & Johnson, Mark, 2022. "Risky business? Shareholder value effects of service provision," International Journal of Production Economics, Elsevier, vol. 244(C).
    13. Lino Cinquini & Cristina Campanale & Alessandro Marelli & Sara Giovanna Mauro & Andrea Tenucci, 2020. "La misurazione di costi e performance nei La misurazione di costi e performance nei modelli di business orientati ai servizi: una ricerca esplorativa modelli di business orientati ai servizi: una rice," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2020(3), pages 59-85.
    14. Lucie Kanovska & Eva Tomaskova, 2018. "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 92-108.
    15. Wim Coreynen & Arjen van Witteloostuijn & Johanna Vanderstraeten, 2021. "Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation," Sustainability, MDPI, vol. 13(15), pages 1-21, July.
    16. Barbara Resta & Paolo Gaiardelli & Sergio Cavalieri & Stefano Dotti, 2017. "Enhancing the Design and Management of the Product-Service System Supply Chain: An Application to the Automotive Sector," Service Science, INFORMS, vol. 9(4), pages 302-314, December.
    17. Aquilante, Tommaso & Vendrell-Herrero, Ferran, 2021. "Bundling and exporting: Evidence from German SMEs," Journal of Business Research, Elsevier, vol. 132(C), pages 32-44.
    18. Sminia, Harry & Ates, Aylin & Paton, Steve & Smith, Marisa, 2019. "High value manufacturing: Capability, appropriation, and governance," European Management Journal, Elsevier, vol. 37(4), pages 516-528.
    19. Paiola, Marco & Saccani, Nicola & Perona, Marco & Gebauer, Heiko, 2013. "Moving from products to solutions: Strategic approaches for developing capabilities," European Management Journal, Elsevier, vol. 31(4), pages 390-409.
    20. Dannenbaum, Judith & Edinger-Schons, Laura Marie & Rese, Mario & Plötner, Olaf & Wieseke, Jan, 2020. "What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(2-3), pages 100-120.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sjobre:v:64:y:2012:i:65:d:10.1007_bf03373006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.