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Trade Shows and SME Internationalisation: Networking for Performance

Author

Listed:
  • Stephan Gerschewski

    (University of Kent)

  • Natasha Evers

    (Trinity College Dublin)

  • Anh Tuan Nguyen

    (University of Goettingen
    VNU University of Economics and Business)

  • Fabian Jintae Froese

    (University of Goettingen)

Abstract

Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network development of international SMEs (ISMEs), particularly, in trade show forums. Adopting a network-based view, we investigate the influence of trade shows on the performance of ISMEs. Results from a survey of 229 Australian and New Zealand SMEs indicate that proactiveness is positively associated with the development of networks through trade shows, which, in turn, increases the firms’ operational performance, but not financial performance. In addition, the effect of trade shows is generally more beneficial for ISMEs in the service industry, compared to other industries.

Suggested Citation

  • Stephan Gerschewski & Natasha Evers & Anh Tuan Nguyen & Fabian Jintae Froese, 2020. "Trade Shows and SME Internationalisation: Networking for Performance," Management International Review, Springer, vol. 60(4), pages 573-595, August.
    • Handle: RePEc:spr:manint:v:60:y:2020:i:4:d:10.1007_s11575-020-00421-y
    DOI: 10.1007/s11575-020-00421-y
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