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Effect of market-driven strategies on the competitive growth of SMEs in Lesotho

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  • Donald O. E. Amadasun

    (University of South Africa College of Economic and Management Sciences)

  • Ashley. T. Mutezo

    (University of South Africa College of Economic and Management Sciences)

Abstract

This paper established some market-driven strategies that influence the competitive growth of small and medium-sized enterprises in Lesotho. The paper identified the following factors; market orientation, competitive intensity, and technological dynamics as variables that influence SMEs’ competitive growth. The investigation shows that these critical factors of market-driven strategies are significant market facets in the enterprise that could capacitate SME entrepreneurs and managers to attain competitive growth. The results indicated that the factors used to measure market-driven strategies influence SMEs competitive growth. More specifically, the independent variables of market orientation, competitive intensity and technological dynamics are seen as key tenets of market-driven strategies that influence small and medium-sized enterprises’ competitive growth. From the analyses, this paper recommended that market-driven strategic constructs of market orientation, competitive intensity and technological dynamics are inimitable and tangible significant resources if harnessed in the enterprises, could serve as critical operational factors that influence SMEs competitive growth in Lesotho.

Suggested Citation

  • Donald O. E. Amadasun & Ashley. T. Mutezo, 2022. "Effect of market-driven strategies on the competitive growth of SMEs in Lesotho," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-17, December.
    • Handle: RePEc:spr:joiaen:v:11:y:2022:i:1:d:10.1186_s13731-022-00217-4
    DOI: 10.1186/s13731-022-00217-4
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    References listed on IDEAS

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    1. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
    2. Malgorzata Gajowiak, 2015. "Asset sources of competitive advantage of SMEs from high-tech sector in the region of Greater Poland," Working Papers 14/2015, Institute of Economic Research, revised Mar 2015.
    3. Hezron Mogaka Osano & Hilario Languitone, 2016. "Factors influencing access to finance by SMEs in Mozambique: case of SMEs in Maputo central business district," Journal of Innovation and Entrepreneurship, Springer, vol. 5(1), pages 1-16, December.
    4. Malgorzata Gajowiak, 2015. "Asset Sources Of Competitive Advantage Of Smes From High-Tech Sector In The Region Of Greater Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 6(4), pages 73-90, December.
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    Cited by:

    1. Monica Clarkson Gajere, 2023. "Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 13(1), pages 1-13, December.

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