Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study
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Bibliographic InfoArticle provided by Springer in its journal Quality & Quantity.
Volume (Year): 46 (2012)
Issue (Month): 3 (April)
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Web page: http://www.springer.com/economics/journal/11135
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- Hsin-Hung Wu & Yung-Tai Tang & Jyh-Wei Shyu, 2010. "A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(6), pages 1207-1218, October.
- Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity: The role of market orientation," Open Access publications from Tilburg University urn:nbn:nl:ui:12-122967, Tilburg University.
- Hilton Barrett & Joseph Balloun & Art Weinstein, 2009. "How variation in management perceptions affects organizational performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(3), pages 451-461, May.
- Hennie Boeije, 2002. "A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews," Quality & Quantity: International Journal of Methodology, Springer, vol. 36(4), pages 391-409, November.
- Thomas Diefenbach, 2009. "Are case studies more than sophisticated storytelling?: Methodological problems of qualitative empirical research mainly based on semi-structured interviews," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(6), pages 875-894, November.
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