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Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study


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  • Jesús Cambra-Fierro


  • Susan Hart


  • Yolanda Polo-Redondo


  • Ana Fuster-Mur


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    No abstract is available for this item.

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    Bibliographic Info

    Article provided by Springer in its journal Quality & Quantity.

    Volume (Year): 46 (2012)
    Issue (Month): 3 (April)
    Pages: 855-871

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    Handle: RePEc:spr:qualqt:v:46:y:2012:i:3:p:855-871

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    Related research

    Keywords: Market Orientation (MO); Learning Orientation (LO); Strategy; Performance; Multi-case study; Spain;


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    1. Hilton Barrett & Joseph Balloun & Art Weinstein, 2009. "How variation in management perceptions affects organizational performance," Quality & Quantity: International Journal of Methodology, Springer, Springer, vol. 43(3), pages 451-461, May.
    2. Hsin-Hung Wu & Yung-Tai Tang & Jyh-Wei Shyu, 2010. "A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies," Quality & Quantity: International Journal of Methodology, Springer, Springer, vol. 44(6), pages 1207-1218, October.
    3. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity: The role of market orientation," Open Access publications from Tilburg University urn:nbn:nl:ui:12-122967, Tilburg University.
    4. Thomas Diefenbach, 2009. "Are case studies more than sophisticated storytelling?: Methodological problems of qualitative empirical research mainly based on semi-structured interviews," Quality & Quantity: International Journal of Methodology, Springer, Springer, vol. 43(6), pages 875-894, November.
    5. Hennie Boeije, 2002. "A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews," Quality & Quantity: International Journal of Methodology, Springer, Springer, vol. 36(4), pages 391-409, November.
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