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Consumer journeys: developing consumer-based strategy

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  • Rebecca Hamilton

    (Georgetown University)

  • Linda L. Price

    (University of Oregon)

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  • Rebecca Hamilton & Linda L. Price, 2019. "Consumer journeys: developing consumer-based strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 187-191, March.
    • Handle: RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-019-00636-y
    DOI: 10.1007/s11747-019-00636-y
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    References listed on IDEAS

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    1. Rosenbaum, Mark S. & Otalora, Mauricio Losada & Ramírez, Germán Contreras, 2017. "How to create a realistic customer journey map," Business Horizons, Elsevier, vol. 60(1), pages 143-150.
    2. Melissa Archpru Akaka & Hope Jensen Schau, 2019. "Value creation in consumption journeys: recursive reflexivity and practice continuity," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 499-515, May.
    3. Anne-Madeleine Kranzbühler & Mirella H. P. Kleijnen & Peeter W. J. Verlegh, 2019. "Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 308-327, March.
    4. Rebecca Hamilton, 2016. "Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 281-285, May.
    5. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    6. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    7. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    8. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    9. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
    10. Barwitz, Niklas & Maas, Peter, 2018. "Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 116-133.
    11. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
    12. Martin Mende & Maura L. Scott & Aaron M. Garvey & Lisa E. Bolton, 2019. "The marketing of love: how attachment styles affect romantic consumption journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 255-273, March.
    13. Lez Trujillo Torres & Benét DeBerry-Spence, 2019. "Consumer valorization strategies in traumatic extraordinary experiences," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 516-531, May.
    14. Leeflang, Peter S.H. & Verhoef, Peter C. & Dahlström, Peter & Freundt, Tjark, 2014. "Challenges and solutions for marketing in a digital era," European Management Journal, Elsevier, vol. 32(1), pages 1-12.
    15. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
    16. Sara Hanson & Lan Jiang & Darren Dahl, 2019. "Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 349-367, March.
    17. Christina Schamp & Mark Heitmann & Robin Katzenstein, 2019. "Consideration of ethical attributes along the consumer decision-making journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 328-348, March.
    18. Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao, 2019. "Chronic illness medication compliance: a liminal and contextual consumer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 192-215, March.
    19. Christian Hildebrand & Tobias Schlager, 2019. "Focusing on others before you shop: exposure to Facebook promotes conventional product configurations," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 291-307, March.
    20. Voorhees, Clay M. & Fombelle, Paul W. & Gregoire, Yany & Bone, Sterling & Gustafsson, Anders & Sousa, Rui & Walkowiak, Travis, 2017. "Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens," Journal of Business Research, Elsevier, vol. 79(C), pages 269-280.
    21. Christina Kuehnl & Danijel Jozic & Christian Homburg, 2019. "Effective customer journey design: consumers’ conception, measurement, and consequences," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 551-568, May.
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