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Cluster Differences Unfolding for Two-Way Two-Mode Preference Rating Data

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  • J. Vera
  • Rodrigo Macías
  • Willem Heiser

Abstract

Classification and spatial methods can be used in conjunction to represent the individual information of similar preferences by means of groups. In the context of latent class models and using Simulated Annealing, the cluster-unfolding model for two-way two-mode preference rating data has been shown to be superior to a two-step approach of first deriving the clusters and then unfolding the classes. However, the high computational cost makes the procedure only suitable for small or medium-sized data sets, and the hypothesis of independent and normally distributed preference data may also be too restrictive in many practical situations. Therefore, an alternating least squares procedure is proposed, in which the individuals and the objects are partitioned into clusters, while at the same time the cluster centers are represented by unfolding. An enhanced Simulated Annealing algorithm in the least squares framework is also proposed in order to address the local optimum problem. Real and artificial data sets are analyzed to illustrate the performance of the model. Copyright Springer Science+Business Media New York 2013

Suggested Citation

  • J. Vera & Rodrigo Macías & Willem Heiser, 2013. "Cluster Differences Unfolding for Two-Way Two-Mode Preference Rating Data," Journal of Classification, Springer;The Classification Society, vol. 30(3), pages 370-396, October.
    • Handle: RePEc:spr:jclass:v:30:y:2013:i:3:p:370-396
    DOI: 10.1007/s00357-013-9144-5
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    1. J. Fernando Vera & Rodrigo Macías, 2021. "On the Behaviour of K-Means Clustering of a Dissimilarity Matrix by Means of Full Multidimensional Scaling," Psychometrika, Springer;The Psychometric Society, vol. 86(2), pages 489-513, June.
    2. J. Fernando Vera & Rodrigo Macías, 2017. "Variance-Based Cluster Selection Criteria in a K-Means Framework for One-Mode Dissimilarity Data," Psychometrika, Springer;The Psychometric Society, vol. 82(2), pages 275-294, June.

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