Marketing communications and protection motivation theory: Examining consumer decision-making
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Bibliographic InfoArticle provided by Springer in its journal International Review on Public and Nonprofit Marketing.
Volume (Year): 3 (2006)
Issue (Month): 2 (December)
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Web page: http://www.springer.com/business/journal/12208
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
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