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Marketing communications and protection motivation theory: Examining consumer decision-making

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  • Magdalena Cismaru
  • Anne Lavack

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Suggested Citation

  • Magdalena Cismaru & Anne Lavack, 2006. "Marketing communications and protection motivation theory: Examining consumer decision-making," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 3(2), pages 9-24, December.
    • Handle: RePEc:spr:irpnmk:v:3:y:2006:i:2:p:9-24
    DOI: 10.1007/BF02893617
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    References listed on IDEAS

    as
    1. Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
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    Cited by:

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    2. Keith Richards, 2016. "College Men and Women and Their Intent to Receive Genital Human Papillomavirus Vaccine," SAGE Open, , vol. 6(1), pages 21582440166, February.

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