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Becoming a green entrepreneur: An advanced entrepreneurial cognition model based on a practiced-based approach

Author

Listed:
  • Séverine Le Loarne Lemaire

    (Grenoble Ecole de Management)

  • Meriam Razgallah

    (Université Bourgogne Franche-Comté)

  • Adnane Maalaoui

    (IPAG Business School)

  • Sascha Kraus

    (Free University of Bozen-Bolzano
    University of Johannesburg)

Abstract

This paper examines how entrepreneurs develop the intention to make their venture green, even when “being green” doesn’t happen right from the start, or where the company does not operate in a business that is considered green. It crosses the literature on entrepreneurial cognition and entrepreneurship-as-practice, as it seeks to contribute to the emerging literature on green entrepreneurship, and more precisely on the reasons and processes that motivate entrepreneurs to develop a green strategy for their company. Based on the idea that most ventures are driven not only by an entrepreneur, but by an entrepreneurial team, and through the use of the concepts of praxis and practices, we propose a model that explains how entrepreneurs develop the intention to make their venture that competes in a non-green field enter into a green strategy. We argue that “becoming green” is not a radical process, but is instead strongly influenced by the entrepreneurial praxis the entrepreneur progressively adopts and even plays with. An illustrative case study reveals how this model works.

Suggested Citation

  • Séverine Le Loarne Lemaire & Meriam Razgallah & Adnane Maalaoui & Sascha Kraus, 2022. "Becoming a green entrepreneur: An advanced entrepreneurial cognition model based on a practiced-based approach," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 801-828, June.
    • Handle: RePEc:spr:intemj:v:18:y:2022:i:2:d:10.1007_s11365-021-00791-1
    DOI: 10.1007/s11365-021-00791-1
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    1. Brecht, Stacy & Le Loarne-Lemaire, Séverine & Kraus, Sascha & Maalaoui, Adnane, 2023. "The role of time management of female tech entrepreneurs in practice: Diary and interview results from an innovative cluster," Journal of Business Research, Elsevier, vol. 163(C).

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