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How user relationships affect user perceived value propositions of enterprises on social commerce platforms

Author

Listed:
  • Chengde Zheng

    (Nanjing University)

  • Xiaofeng Yu

    (Nanjing University)

  • Qiming Jin

    (Nanjing University)

Abstract

Social commerce is a popular topic issue in the academic field. Prior research mostly focused on the effectiveness of social commerce on consumers. However, the effect of social commerce on electronic commerce enterprises has rarely been involved. By combining social network theories, information theories, and the value theory of electronic commerce, with information quality and credibility as the path, this study investigates how inter-user relationship on a social commerce platform affect user’s perceptions of the value proposition of electronic commerce enterprises. The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises. The expressive relationships between users can effectively improve the expression of consumer awareness of product credibility, and thus enhance the consumer’s perception of the value proposition of electronic commerce enterprises.

Suggested Citation

  • Chengde Zheng & Xiaofeng Yu & Qiming Jin, 2017. "How user relationships affect user perceived value propositions of enterprises on social commerce platforms," Information Systems Frontiers, Springer, vol. 19(6), pages 1261-1271, December.
    • Handle: RePEc:spr:infosf:v:19:y:2017:i:6:d:10.1007_s10796-017-9766-y
    DOI: 10.1007/s10796-017-9766-y
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    Cited by:

    1. Shih-Chia Huang & Suzanne McIntosh & Stanislav Sobolevsky & Patrick C. K. Hung, 2017. "Big Data Analytics and Business Intelligence in Industry," Information Systems Frontiers, Springer, vol. 19(6), pages 1229-1232, December.
    2. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    3. Hong, Zhaofu & Li, Mengfan & Han, Xiaoya & He, Xuhuai, 2020. "Innovative green product diffusion through word of mouth," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
    4. Chia-Ying Li & Yu-Hui Fang & Badri Munir Sukoco, 2021. "Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 281-308, June.
    5. Eleanna Kafeza & Christos Makris & Gerasimos Rompolas & Feras Al-Obeidat, 2021. "Behavioral and Migration Analysis of the Dynamic Customer Relationships on Twitter," Information Systems Frontiers, Springer, vol. 23(5), pages 1303-1316, September.
    6. Kichan Nam & Jeff Baker & Norita Ahmad & Jahyun Goo, 2020. "Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM)," Information Systems Frontiers, Springer, vol. 22(1), pages 113-130, February.
    7. Raed S. Algharabat & Nripendra P. Rana, 2021. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 23(6), pages 1499-1520, December.
    8. Eleanna Kafeza & Christos Makris & Gerasimos Rompolas & Feras Al-Obeidat, 0. "Behavioral and Migration Analysis of the Dynamic Customer Relationships on Twitter," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    9. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 2021. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 23(5), pages 1273-1286, September.
    10. Patrick Mikalef & Kshitij Sharma & Ilias O. Pappas & Michail Giannakos, 0. "Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    11. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    12. Julio C. Mendoza-Tello & Higinio Mora & Francisco A. Pujol-López & Miltiadis D. Lytras, 2019. "Disruptive innovation of cryptocurrencies in consumer acceptance and trust," Information Systems and e-Business Management, Springer, vol. 17(2), pages 195-222, December.
    13. Xiuyuan Gong & Matthew K. O. Lee & Zhiying Liu & Xiabing Zheng, 2020. "Examining the Role of Tie Strength in Users’ Continuance Intention of Second-Generation Mobile Instant Messaging Services," Information Systems Frontiers, Springer, vol. 22(1), pages 149-170, February.

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