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Current global green marketing standard: changing market and company branding

Author

Listed:
  • Namita Rajput

    (University of Delhi)

  • Urvashi Sharma

    (University of Delhi, Delhi)

  • Baljeet Kaur

    (University of Delhi)

  • Prabha Rani

    (University of Delhi)

  • Korakod Tongkachok

    (Thaksin University)

  • Venkata Harshavardhan Reddy Dornadula

    (Cloud Varsity TIME)

Abstract

This research focuses on the function and benefits of eco-friendly marketing, particularly in the Indian market. A green marketing strategy encourages firms to use environmental inputs to create new, better goods and services, which helps them expand into new markets and earn more money while also giving them a competitive edge over those firms that do not care about the environment. Marketing managers and company owners may utilize the findings of this research to help their companies grow using green marketing strategies. The aim of this research work is to promote the salient features of green marketing. These features can be very helpful in developing green businesses which can contribute largely to the environment as well as in promoting the eco-friendly marketing strategies. As a result of this study, consumers will be more informed about the newest green marketing techniques and will try to improve their living hood as well as environment.

Suggested Citation

  • Namita Rajput & Urvashi Sharma & Baljeet Kaur & Prabha Rani & Korakod Tongkachok & Venkata Harshavardhan Reddy Dornadula, 2022. "Current global green marketing standard: changing market and company branding," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(1), pages 727-735, March.
    • Handle: RePEc:spr:ijsaem:v:13:y:2022:i:1:d:10.1007_s13198-021-01604-y
    DOI: 10.1007/s13198-021-01604-y
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    References listed on IDEAS

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    1. Charles Pattie & Ron Johnston, 2001. "A Low Turnout Landslide: Abstention at the British General Election of 1997," Political Studies, Political Studies Association, vol. 49(2), pages 286-305, June.
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    Cited by:

    1. Reza Aghlmand & Mohammad Gheibi & Amir Takhtravan & Zahra Kian, 2022. "Implementation of green marketing frameworks based on conceptual system designing by integration of PESTLE, classical Delphi and MCDM modeling," SN Business & Economics, Springer, vol. 2(8), pages 1-33, August.
    2. Kristia Kristia & Sándor Kovács & Zoltán Bács & Mohammad Fazle Rabbi, 2023. "A Bibliometric Analysis of Sustainable Food Consumption: Historical Evolution, Dominant Topics and Trends," Sustainability, MDPI, vol. 15(11), pages 1-24, June.
    3. Irshad Hussain Sarki & Raheela Haque & Asif Mahmood & Muhammad Noman Yaseen & Muhammad Sufyan Khawar & Asad Qayoom & Saif Ur Rehman, 2023. "Factors Influencing Green Purchase Intention: A Mediation Moderation Study," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 652-664.

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