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Sustainability in the automotive industry, importance of and impact on automobile interior – insights from an empirical survey

Author

Listed:
  • Wanja Wellbrock

    (Heilbronn University of Applied Sciences, Campus Schwäbisch Hall, Faculty of Management and Sales)

  • Daniela Ludin

    (Heilbronn University of Applied Sciences, Campus Schwäbisch Hall, Faculty of Management and Sales)

  • Linda Röhrle

    (Heilbronn University of Applied Sciences, Campus Schwäbisch Hall, Faculty of Management and Sales)

  • Wolfgang Gerstlberger

    (Tallinn University of Technology, School of Business and Governance)

Abstract

Sustainability is currently one of the main issues in all media and in society as a whole and is increasingly discussed in science from different sides and areas. Especially for the automotive industry, sustainability becomes more and more important due to corporate scandals in the past and topics such as electric motors, lightweight construction and CO2 emission reduction are key issues. Although the focus is primarily on other components, the interior cannot be neglected either in terms of sustainability. Interior is the most frequently seen part of the car by the driver. Therefore, e.g. the use of natural fibres especially for premium brands can only be considered in connection with highest standards regarding practical and aesthetical aspects. Consequently, the following research question arises: How do the three pillars of sustainability (economical, ecological and social issues) influence interior development at premium brand manufacturers and how do customers accept sustainable solutions? The focus of the paper is exclusively on premium brands due to the higher spread of sustainability effects compared to volume brands. A quantitative study is carried out to determine the expectations on the customer side regarding more sustainability in the automotive industry in general and in the interior sector in particular and to derive corresponding challenges and potentials for original equipment manufacturers.

Suggested Citation

  • Wanja Wellbrock & Daniela Ludin & Linda Röhrle & Wolfgang Gerstlberger, 2020. "Sustainability in the automotive industry, importance of and impact on automobile interior – insights from an empirical survey," International Journal of Corporate Social Responsibility, Springer, vol. 5(1), pages 1-11, December.
    • Handle: RePEc:spr:ijocsr:v:5:y:2020:i:1:d:10.1186_s40991-020-00057-z
    DOI: 10.1186/s40991-020-00057-z
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    References listed on IDEAS

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    1. Thun, Jörn-Henrik & Hoenig, Daniel, 2011. "An empirical analysis of supply chain risk management in the German automotive industry," International Journal of Production Economics, Elsevier, vol. 131(1), pages 242-249, May.
    2. Bergenwall, Amy L. & Chen, Chialin & White, Richard E., 2012. "TPS's process design in American automotive plants and its effects on the triple bottom line and sustainability," International Journal of Production Economics, Elsevier, vol. 140(1), pages 374-384.
    3. Mayyas, Ahmad & Qattawi, Ala & Omar, Mohammed & Shan, Dongri, 2012. "Design for sustainability in automotive industry: A comprehensive review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(4), pages 1845-1862.
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    Cited by:

    1. Harshad Sonar & Ayon Mukherjee & Angappa Gunasekaran & Rajesh Kr Singh, 2022. "Sustainable supply chain management of automotive sector in context to the circular economy: A strategic framework," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3635-3648, November.

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