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Team Foresight in New Product Development Projects

Author

Listed:
  • Atif Açıkgöz

    (Fatih University)

  • Ayşe Günsel

    (Kocaeli University)

  • Cemil Kuzey

    (Fatih University)

  • Halil Zaim

    (Fatih University)

Abstract

In today’s uncertain business environments, management tools, originally designed for more stable environments, no longer serve the purpose of the organization because high levels of uncertainty make the future difficult to predict entirely. In this sense, foresight, which implies both anticipating and designing the future in a proactive manner, seems to be a rising concept. Despite growing awareness of the importance of foresight capability in terms of predicting and enacting the future, empirical research on team foresight is scant. Based on sensemaking theory, this research explores the antecedents and consequences of team foresight within the context of new product development. In studying the data from 255 new product development projects using the partial least squares structural equation modeling, this study discovers that team flexibility—in terms of operational flexibility, task autonomy and resource flexibility—is a significant antecedent of team foresight. Moreover, the results particularly emphasize that new product development teams, with a proficiency in visualizing the future through making sense of technology-, market-, and project-related information, can successfully produce new products of quality in a timely manner. Managerial and theoretical implications of the study are discussed.

Suggested Citation

  • Atif Açıkgöz & Ayşe Günsel & Cemil Kuzey & Halil Zaim, 2016. "Team Foresight in New Product Development Projects," Group Decision and Negotiation, Springer, vol. 25(2), pages 289-323, March.
    • Handle: RePEc:spr:grdene:v:25:y:2016:i:2:d:10.1007_s10726-015-9443-9
    DOI: 10.1007/s10726-015-9443-9
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    References listed on IDEAS

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    Cited by:

    1. Adriana Andrea Amaya & Ying-Kai Liao & Sixto Chang, 2019. "The Effects Of Innovation Implementation And Speed To Market On The Relationship Between Team Sense-Making, Trust, And Npd Success," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-29, May.
    2. James Cunningham & Alistair R. Anderson, 2018. "Inspired or Foolhardy: Sensemaking, Confidence and Entrepreneurs’ Decision-Making," Group Decision and Negotiation, Springer, vol. 27(3), pages 393-415, June.
    3. Marinković, Milan & Al-Tabbaa, Omar & Khan, Zaheer & Wu, Jie, 2022. "Corporate foresight: A systematic literature review and future research trajectories," Journal of Business Research, Elsevier, vol. 144(C), pages 289-311.
    4. Raj V. Mahto & William C. McDowell & Jerry Kudlats & Timothy C. Dunne, 2018. "Learning Orientation and Performance Satisfaction as Predictors of Small Firm Innovation: The Moderating Role of Gender," Group Decision and Negotiation, Springer, vol. 27(3), pages 375-391, June.
    5. Marcin Olkiewicz, 2018. "Quality improvement through foresight methodology as a direction to increase the effectiveness of an organization," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 12(1), March.
    6. Martin Ratzmann & Robin Pesch & Ricarda Bouncken & Carla Martínez Climent, 2018. "The Price of Team Spirit for Sensemaking Through Task Discourse in Innovation Teams," Group Decision and Negotiation, Springer, vol. 27(3), pages 321-341, June.

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