Selecting products through text reviews: An MCDM method incorporating personalized heuristic judgments in the prospect theory
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DOI: 10.1007/s10700-021-09359-8
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- Pingping Cao & Jin Zheng & Mingyang Li, 2023. "Product Selection Considering Multiple Consumers’ Expectations and Online Reviews: A Method Based on Intuitionistic Fuzzy Soft Sets and TODIM," Mathematics, MDPI, vol. 11(17), pages 1-20, September.
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Keywords
Product selection; Online reviews; Multi-criteria decision making; Prospect theory; Probabilistic linguistic term set; Negativity bias; Heuristic judgments;All these keywords.
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