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Expressing values in agricultural markets: An economic policy perspective

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  • David Conner

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    Abstract

    Many mechanisms now exist forconsumers to express progressive values inpurchasing decisions. Although demand for suchgoods has grown, these goods remain the purviewof small niche markets. Focusing on the marketfor agricultural goods (and the choice betweenthe paradigms of industrialized versussustainable agriculture), this paper discussesthree major reasons (market failures, entrybarriers, and biased policies) why it isdifficult for consumers to express their valuesfor a more sustainable system in this way, andwhy policy change is needed to create a fairerplaying field. The current policy, voluntarylabeling, is inadequate. A new set of policies,including taxes and subsidies to correct marketfailures, is needed to create opportunities forconsumers to support values such as health,community, and stewardship. Copyright Kluwer Academic Publishers 2004

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    File URL: http://hdl.handle.net/10.1023/B:AHUM.0000014024.02315.1b
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    Bibliographic Info

    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 21 (2004)
    Issue (Month): 1 (March)
    Pages: 27-35

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    Handle: RePEc:spr:agrhuv:v:21:y:2004:i:1:p:27-35

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    Web page: http://www.springer.com/economics/journal/10460

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    Related research

    Keywords: Consumer values; Market failures; Markets; Organic label; Policy; Sustainable agriculture;

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    1. John M. Antle, 1999. "The New Economics of Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 993-1010.
    2. Mas-Colell, Andreu & Whinston, Michael D. & Green, Jerry R., 1995. "Microeconomic Theory," OUP Catalogue, Oxford University Press, number 9780195102680.
    3. Lyson, Thomas A., 2000. "Moving Toward Civic Agriculture," Choices, Agricultural and Applied Economics Association, vol. 15(3).
    4. Calvin, Linda & Cook, Roberta L. & Denbaly, Mark & Dimitri, Carolyn & Glaser, Lewrene K. & Handy, Charles R. & Jekanowski, Mark D. & Kaufman, Phillip R. & Krissoff, Barry & Thompson, Gary D. & Thornsb, 2001. "U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues," Agricultural Economics Reports 33915, United States Department of Agriculture, Economic Research Service.
    5. Roe, Brian E. & Teisl, Mario F., 1998. "The Economics Of Labeling: An Overview Of Issues For Health And Environmental Disclosure," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
    6. Conner, David S. & Christy, Ralph D., 2002. "Consumer Preferences For Organic Standards: Guiding Demand-Expansion Strategies For Organic Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), March.
    7. Ginder, Roger & Stone, Kenneth E. & Otto, Daniel, 1985. "Impact of the Farm Financial Crisis on Agribusiness Firms and Rural Communities," Staff General Research Papers 11021, Iowa State University, Department of Economics.
    8. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
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    Cited by:
    1. Jayson Lusk, 2011. "The market for animal welfare," Agriculture and Human Values, Springer, vol. 28(4), pages 561-575, December.

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