IDEAS home Printed from https://ideas.repec.org/a/smo/jornl1/v7y2023i1p10-20.html
   My bibliography  Save this article

A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?

Author

Listed:
  • Azzeddine ALLIOUI

    (ESCA Ecole de Management, Morocco)

  • Hanane ALLIOUI

    (Cadi Ayyad University, Morocco)

Abstract

Artificial Intelligence has become a priority for the Moroccan government recentyears. As a tool "of today and the future," artificial intelligence interferes in all economic aspects, allowing better decision making and evolutionary financial growth of companies in the market. Between fear and excitement, artificial intelligence is frequently perceived by the public as a very sophisticated and complex technology to implement. For some, cognitive AI takes on a human form,arather caricatured perception that echoes within some organizations. To optimize the digital transformation of family firms, demystifying AI is an essential prerequisite. This work highlights the importance of adopting intelligence in the practicesof Moroccan family SMEs. An empirical study corroborates our postulates regarding the dynamism and feasibility of artificial intelligence for the financial growth of Moroccan family SMEs.

Suggested Citation

  • Azzeddine ALLIOUI & Hanane ALLIOUI, 2023. "A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?," RAIS Journal for Social Sciences, Research Association for Interdisciplinary Studies, vol. 7(1), pages 10-20, June.
    • Handle: RePEc:smo:jornl1:v:7:y:2023:i:1:p:10-20
    as

    Download full text from publisher

    File URL: https://journal.rais.education/index.php/raiss/article/view/180/147
    Download Restriction: no
    File URL: https://journal.rais.education/index.php/raiss/article/view/180
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Frédéric Wacheux, 1996. "Méthodes qualitatives de recherches en gestion," Post-Print hal-00157140, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chrystelle Richard, 2006. "Why an auditor can't be competent and independent: A french case study," European Accounting Review, Taylor & Francis Journals, vol. 15(2), pages 153-179.
    2. Hasina Rasolonjatovo & Evelyne Lande & Victor Harison, 2015. "Active asset management: feasibility in Malagasy municipalities," Public Money & Management, Taylor & Francis Journals, vol. 35(6), pages 417-422, November.
    3. Julie Leroy & Baptiste Cléret, 2013. "When time matters: how to use a timeline built from ethnographic data," Post-Print hal-01655554, HAL.
    4. Oihab Allal-Chérif & Marc Bidan & Mohamed Makhlouf, 2016. "Using serious games to manage knowledge and competencies: The seven-step development process," Information Systems Frontiers, Springer, vol. 18(6), pages 1153-1163, December.
    5. Commeiras, Nathalie & Loubes, Anne & Bories-Azeau, Isabelle, 2013. "Identification of organizational socialization tactics: The case of sales and marketing trainees in higher education," European Management Journal, Elsevier, vol. 31(2), pages 164-178.
    6. Hélène Cardoni & Thierry Poulain-Rehm, 2023. "The impact of employee shareholding on corporate governance: the employee shareholder director in France," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1073-1114, December.
    7. Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.
    8. Meier, Olivier & Schier, Guillaume, 2014. "Family firm succession: Lessons from failures in external party takeovers," Journal of Family Business Strategy, Elsevier, vol. 5(4), pages 372-383.
    9. Frédérique Bataille‐Chedotel & France Huntzinger, 2004. "Faces of Governance of Production Cooperatives: An Exploratory Study of Ten French Cooperatives," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 75(1), pages 89-111, March.
    10. Marie Gomez Breysse, 2016. "L'entrepreneur « lifestyle »," Post-Print hal-01995343, HAL.
    11. Sandrine Berger-Douce, 2014. "Sustainable Management and Performance in SMEs: A French Case Study," Post-Print emse-01010704, HAL.
    12. Sandrine Berger-Douce, 2014. "Sustainable Management and Performance in SMEs: A French Case Study," Post-Print emse-01058350, HAL.
    13. Nathalie HILMI & Alain SAFA & Victor PLANAS-BIELSA & Yasser KADMIRI & Mine CINAR, 2017. "Ocean acidification in the Middle East and North African region," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 46, pages 43-57.
    14. Dominique Barbelivien, 2014. "La Structuration Du Systeme De Pilotage De La Performance Au Sein D’Une Eti La Differencie-T-Elle De La Pme ? Le Cas D’Une Eti Familiale Du Grand Ouest," Post-Print hal-01899733, HAL.
    15. Allal-Chérif, Oihab & Makhlouf, Mohamed, 2016. "Using serious games to manage knowledge: The SECI model perspective," Journal of Business Research, Elsevier, vol. 69(5), pages 1539-1543.
    16. Étienne Pénaud & Karim Machat & David Ospital, 2018. "La prise en compte du risque dans le voyage d’affaire," Post-Print hal-01894938, HAL.
    17. Salma Fattoum & Alain Fayolle, 2009. "Generational Succession: Examples From Tunisian Family Firms," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 17(02), pages 127-145.
    18. Nongainéba Benjamin Zoumba, 2017. "Necessity and Opportunity motivations to Entrepreneurs behaviors [Motivos de necesidad y oportunidad para el comportamiento de los empresarios]," Post-Print hal-01536124, HAL.
    19. Khodadad-Saryazdi, Ali, 2021. "Exploring the telemedicine implementation challenges through the process innovation approach: A case study research in the French healthcare sector," Technovation, Elsevier, vol. 107(C).
    20. M'Hamed Elghozail & Rkia El Idrissi, 2023. "Die Rolle des Humankapitals bei der Verbesserung der Organisationse robustheit von Dienstleistungsbetrieben: Eine Fallstudie zu Hotelunternehmen in Marrakesch [The role of human capital in improvin," Post-Print hal-03979317, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:smo:jornl1:v:7:y:2023:i:1:p:10-20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard David (email available below). General contact details of provider: http://journal.rais.education/index.php/raiss .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.