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Exploring The Globalization Of German Mncs With The Complex Spread And Diversity Measure

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  • Jan Hendrik Fisch
  • Michael-Jörg Oesterle
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    Abstract

    In this paper, we present a new quantitative measurement concept that integrates multiple dimensions of internationalization in a complex number and tries to measure globalization instead of simple internationalization. We apply this measure to assess the globalization states and processes of the most internationalized German MNCs. Our results suggest that these MNCs are neither globalized nor do they show a straightforward path towards globalization in the last decade. This outcome contradicts the common assumption of globalized MNCs, and thus has strong implications for future research as well as business and political decisions. The new quantitative concept of globalization developed in this paper can be used to measure the degree of international involvement of MNCs.

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    Bibliographic Info

    Article provided by LMU Munich School of Management in its journal Schmalenbach Business Review.

    Volume (Year): 55 (2003)
    Issue (Month): 1 (January)
    Pages: 2-21

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    Handle: RePEc:sbr:abstra:v:55:y:2003:i:1:p:2-21

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    Cited by:
    1. Oesterle, Michael-Jörg & Richta, Hannah Noriko & Fisch, Jan Hendrik, 2013. "The influence of ownership structure on internationalization," International Business Review, Elsevier, vol. 22(1), pages 187-201.
    2. Garbe, Jan-Nicolas & Richter, Nicole Franziska, 2009. "Causal analysis of the internationalization and performance relationship based on neural networks -- advocating the transnational structure," Journal of International Management, Elsevier, vol. 15(4), pages 413-431, December.

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