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Good Gig, Bad Gig: Autonomy and Algorithmic Control in the Global Gig Economy

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  • Alex J Wood

    (University of Oxford, UK)

  • Mark Graham

    (University of Oxford, UK)

  • Vili Lehdonvirta

    (University of Oxford, UK)

  • Isis Hjorth

    (University of Oxford, UK)

Abstract

This article evaluates the job quality of work in the remote gig economy. Such work consists of the remote provision of a wide variety of digital services mediated by online labour platforms. Focusing on workers in Southeast Asia and Sub-Saharan Africa, the article draws on semi-structured interviews in six countries ( N = 107) and a cross-regional survey ( N = 679) to detail the manner in which remote gig work is shaped by platform-based algorithmic control. Despite varying country contexts and types of work, we show that algorithmic control is central to the operation of online labour platforms. Algorithmic management techniques tend to offer workers high levels of flexibility, autonomy, task variety and complexity. However, these mechanisms of control can also result in low pay, social isolation, working unsocial and irregular hours, overwork, sleep deprivation and exhaustion.

Suggested Citation

  • Alex J Wood & Mark Graham & Vili Lehdonvirta & Isis Hjorth, 2019. "Good Gig, Bad Gig: Autonomy and Algorithmic Control in the Global Gig Economy," Work, Employment & Society, British Sociological Association, vol. 33(1), pages 56-75, February.
    • Handle: RePEc:sae:woemps:v:33:y:2019:i:1:p:56-75
    DOI: 10.1177/0950017018785616
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    References listed on IDEAS

    as
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    7. Jahoda,Marie, 1982. "Employment and Unemployment," Cambridge Books, Cambridge University Press, number 9780521285865.
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    Cited by:

    1. Francesco Bogliacino & Valeria Cirillo & Cristiano Codagnone & Marta Fana & Francisco Lupanez-Villanueva & Giuseppe A Veltri, 2019. "Shaping individual preferences for social protection: the case of platform workers," LEM Papers Series 2019/21, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.

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