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Yield Management and Airline Strategic Groups

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  • Natalia Vila
  • Manuel Córcoles

Abstract

A new strategic group of companies has appeared in Europe. This group, low-cost airlines, differs markedly from the traditional flagship companies. Focusing on a dynamic approach, the study discussed in this paper was developed to determine whether companies in different strategic groups adopted different price setting methods depending on which group they belonged to. The study is based on price information recorded at 11 different time periods for 12 airlines.

Suggested Citation

  • Natalia Vila & Manuel Córcoles, 2011. "Yield Management and Airline Strategic Groups," Tourism Economics, , vol. 17(2), pages 261-278, April.
    • Handle: RePEc:sae:toueco:v:17:y:2011:i:2:p:261-278
    DOI: 10.5367/te.2011.0037
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    References listed on IDEAS

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    1. Ruiz-Moreno, Felipe & Mas-Ruiz, Francisco J. & Sancho-Esper, Franco M., 2021. "Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation," Research in Transportation Economics, Elsevier, vol. 90(C).

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