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A Comparison of Strategies for Recruiting Teachers Into Survey Panels

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  • Michael W. Robbins
  • Geoffrey Grimm
  • Brian Stecher
  • V. Darleen Opfer

Abstract

We examine a range of options for recruiting teachers into a nationally representative survey panel. Recruitment strategies considered include a telephone-based approach and the use of promised incentives and pre-incentives of varying amounts and forms. Using a randomized experiment, we evaluate the effectiveness of five separate recruitment strategies and conduct a cost-benefit analysis. Our preferred strategy is one that uses a US$10 gift card as pre-incentive (it yielded a 27% rate of successful recruitment a cost of US$78 per recruited teacher). Statistical comparisons indicate that no other technique was superior to this strategy in terms of recruitment rate or cost-effectiveness. Efforts at refusal conversion after the initial approach were mostly ineffective. A comparison across demographic type characteristics of enrolled panelists and nonrespondents shows no substantial differences for any recruitment strategy considered. Hence, the potential for recruitment-level nonresponse to induce large bias into findings from surveys administered to the panel is minimal.

Suggested Citation

  • Michael W. Robbins & Geoffrey Grimm & Brian Stecher & V. Darleen Opfer, 2018. "A Comparison of Strategies for Recruiting Teachers Into Survey Panels," SAGE Open, , vol. 8(3), pages 21582440187, August.
    • Handle: RePEc:sae:sagope:v:8:y:2018:i:3:p:2158244018796412
    DOI: 10.1177/2158244018796412
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    4. Rick Newby & John Watson & David Woodliff, 2003. "SME Survey Methodology: Response Rates, Data Quality, and Cost Effectiveness," Entrepreneurship Theory and Practice, , vol. 28(2), pages 163-172, March.
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    1. Fuchsman, Dillon & McGee, Josh B. & Zamarro, Gema, 2023. "Teachers’ willingness to pay for retirement benefits: A national stated preferences experiment," Economics of Education Review, Elsevier, vol. 92(C).
    2. Fuchsman, Dillon & McGee, Josh & Zamarro, Gema, 2022. "Teachers’ Knowledge and Preparedness for Retirement: Results from a Nationally Representative Teacher Survey," Working Papers 21-5, Sinquefield Center for Applied Economic Research, Saint Louis University.

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