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Individual Thresholds and Social Diffusion

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  • NORMAN BRAUN

    (University of Berne)

Abstract

Granovetter and Soong's threshold model for collective behavior focuses on decision situations of action versus nonaction. To explain the number of active people, it assumes an exogenous distribution of behavioral thresholds in a given population of well-informed individuals. Ego's threshold is the necessary proportion of active persons for ego's choice of action. This article relates the threshold model to traditional diffusion hypotheses. It is shown that simple threshold distributions correspond with well-known hypotheses of social diffusion. The approach is illustrated by an analysis of data on participation in the Monday demonstrations in the East German city of Leipzig during the fall of 1989.

Suggested Citation

  • Norman Braun, 1995. "Individual Thresholds and Social Diffusion," Rationality and Society, , vol. 7(2), pages 167-182, April.
    • Handle: RePEc:sae:ratsoc:v:7:y:1995:i:2:p:167-182
    DOI: 10.1177/1043463195007002005
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    References listed on IDEAS

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    1. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    2. Schelling, Thomas C, 1969. "Models of Segregation," American Economic Review, American Economic Association, vol. 59(2), pages 488-493, May.
    3. Granovetter, Mark & Soong, Roland, 1986. "Threshold models of interpersonal effects in consumer demand," Journal of Economic Behavior & Organization, Elsevier, vol. 7(1), pages 83-99, March.
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    Cited by:

    1. Cavalli, Fausto & Naimzada, Ahmad & Pireddu, Marina, 2016. "A family of models for Schelling binary choices," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 444(C), pages 276-296.
    2. Schüssler, Katharina & Schüssler, Michael & Mühlbauer, Daniel, 2018. "Individual Differences and Contribution Sequences in Threshold Public Goods," Rationality and Competition Discussion Paper Series 88, CRC TRR 190 Rationality and Competition.
    3. Kazuo Yamaguchi, 1998. "Rational-Choice Theories Of Anticipatory Socialization And Anticipatory Non-Socialization," Rationality and Society, , vol. 10(2), pages 163-199, May.

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