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Targeting and timing promotional activities: An agent-based model for the takeoff of new products

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  • Delre, S.A.
  • Jager, W.
  • Bijmolt, T.H.A.
  • Janssen, M.A.

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  • Delre, S.A. & Jager, W. & Bijmolt, T.H.A. & Janssen, M.A., 2007. "Targeting and timing promotional activities: An agent-based model for the takeoff of new products," Journal of Business Research, Elsevier, vol. 60(8), pages 826-835, August.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:826-835
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