Does the quality of websites vary by location? A study of urban and rural small firms in Scotland
AbstractDocuments a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website quality is comparable in urban and rural small businesses. Well-designed sites are rich in content, easily accessible and have fast download speeds. Findings suggest that the WAI would be a useful tool for small firms in terms of encouraging business owners/managers to focus on the various factors that impact on the quality and effectiveness of their websites.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by London South Bank University in its journal Local Economy: The Journal of the Local Economy Policy Unit.
Volume (Year): 27 (2012)
Issue (Month): 2 (March)
Contact details of provider:
Web page: http://www.lsbu.ac.uk/index.shtml
entrepreneurship; Internet; rural; small firms; urban; websites;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications).
If references are entirely missing, you can add them using this form.