IDEAS home Printed from https://ideas.repec.org/a/sae/jjlobr/v8y2019i1p16-35.html
   My bibliography  Save this article

Factors Affecting Environmentally Responsive Consumption Behavior in India: An Empirical Study

Author

Listed:
  • Abhinav Gupta
  • Upendra Singh

Abstract

Environmental marketing continues to be a heavily researched area, in part due to a heightened awareness and concern for the environment among consumers. An area that has received considerable research attention is the relationship of various environmental attitudes and intentions with environmental behavioral outcomes. The conventional approach has been to linearly relate environmental attitudes and intentions among themselves and with behavioral outcomes, even though no clear pattern has emerged. The objective of the study is to understand the impact of factors influencing environmentally responsive consumption behavior on purchase intentions and purchase behavior. Data were collected from 514 respondents from Delhi. From the findings of this article, it can be stated that purchase behavior is the direct outcome of purchase intention. Further, purchase intention shows direct significant relationship, with subjective norm, attitude toward the behavior, willingness to pay, environmental consciousness, green self-identity, and perceived behavior control.

Suggested Citation

  • Abhinav Gupta & Upendra Singh, 2019. "Factors Affecting Environmentally Responsive Consumption Behavior in India: An Empirical Study," Jindal Journal of Business Research, , vol. 8(1), pages 16-35, June.
    • Handle: RePEc:sae:jjlobr:v:8:y:2019:i:1:p:16-35
    DOI: 10.1177/2278682118810274
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278682118810274
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2278682118810274?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David Raska & Doris Shaw, 2012. "When is going green good for company image?," Management Research Review, Emerald Group Publishing Limited, vol. 35(3/4), pages 326-347, March.
    2. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    3. Sidique, Shaufique F. & Joshi, Satish V. & Lupi, Frank, 2010. "Factors influencing the rate of recycling: An analysis of Minnesota counties," Resources, Conservation & Recycling, Elsevier, vol. 54(4), pages 242-249.
    4. Pfeffer, Jeffrey, 2010. "Building Sustainable Organizations: The Human Factor," Research Papers 2017r, Stanford University, Graduate School of Business.
    5. Jianming Wang & Richard C.M. Yam & Esther P.Y. Tang, 2013. "Ecologically conscious behaviour of urban Chinese consumers: the implications to public policy in China," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 56(7), pages 982-1001, September.
    6. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    7. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Duong Cong Doanh & Katarzyna Gadomska-Lila & Le Thi Loan, 2021. "Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 935-971, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    2. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    3. Pakvalit Kurkoon & Daranee Pimchangthong & Veera Boonjing, 2015. "A Conceptual Framework for Individual Green Information Technology Consumption and its Impact," Journal of Business & Management (COES&RJ-JBM), , vol. 3(3), pages 388-396, July.
    4. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    5. Ragna Nilssen & Geoff Bick & Russell Abratt, 2019. "Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 71-83, January.
    6. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.
    7. Nayeon Kim & Kyungtag Lee, 2023. "Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context," IJERPH, MDPI, vol. 20(7), pages 1-17, March.
    8. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    9. Emel Yarimoglu & Gul Binboga, 2019. "Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 642-651, May.
    10. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    11. Joshi, Yatish & Rahman, Zillur, 2019. "Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors," Ecological Economics, Elsevier, vol. 159(C), pages 235-243.
    12. Cordula Hinkes & Inken Christoph-Schulz, 2020. "No Palm Oil or Certified Sustainable Palm Oil? Heterogeneous Consumer Preferences and the Role of Information," Sustainability, MDPI, vol. 12(18), pages 1-26, September.
    13. Higueras-Castillo, Elena & Liébana-Cabanillas, Francisco José & Muñoz-Leiva, Francisco & García-Maroto, Inmaculada, 2019. "Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 387-398.
    14. Adnan Butt, 2017. "Determinants of the Consumers Green Purchase Intention in Developing Countries," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(2), pages 217-236, October.
    15. Kumar, Bipul, 2012. "Theory of Planned Behaviour Approach to Understand the Purchasing Behaviour for Environmentally Sustainable Products," IIMA Working Papers WP2012-12-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    16. Patel, Jayesh D. & Trivedi, Rohit H. & Yagnik, Arpan, 2020. "Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    17. Van de Velde, Liesbeth & Verbeke, Wim & Popp, Michael & Buysse, Jeroen & Van Huylenbroeck, Guido, 2009. "Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium," Energy Policy, Elsevier, vol. 37(8), pages 3183-3193, August.
    18. Yun Wang, 2020. "The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(2), pages 1-38, July.
    19. Syed Shah Alam & Maisarah Ahmad & Yi-Hui Ho & Nor Asiah Omar & Chieh-Yu Lin, 2020. "Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
    20. Irene C. Kamenidou & Spyridon A. Mamalis & Stavros Pavlidis & Evangelia-Zoi G. Bara, 2019. "Segmenting the Generation Z Cohort University Students Based on Sustainable Food Consumption Behavior: A Preliminary Study," Sustainability, MDPI, vol. 11(3), pages 1-22, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jjlobr:v:8:y:2019:i:1:p:16-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.