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The Firm's Strategy Type and Market Value

Author

Listed:
  • Runu Kumari

    (Runu Kumari is with United Parcel Service, Fredericton, N.B.)

  • Devashis Mitra

    (Devashis Mitra (corresponding author) is Professor of Finance, Faculty of Administration, University of New Brunswick, PO Box 4400, 7 Macaulay Lane, Fredericton, New Brunswick, Canada E3B 5A3. E-mail: DMitra@unb.ca.)

  • Gopalan Srinivasan

    (Gopalan Srinivasan is Professor of Finance, Faculty of Administration, University of New Brunswick, Fredericton, N.B., Canada E3B 5A3.)

Abstract

The relationship between firm-specific strategies and the firm's value has attracted considerable attention from researchers. The present article seeks to add to the literature by investigating firm-specific business strategy and value. We categorize firms into different ‘strategy clusters’ using the framework developed by Miles and Snow (1978) and examine whether the nature of a firm's strategy has an association with its perceived performance as measured by Tobin's Q.

Suggested Citation

  • Runu Kumari & Devashis Mitra & Gopalan Srinivasan, 2006. "The Firm's Strategy Type and Market Value," Global Business Review, International Management Institute, vol. 7(1), pages 43-55, February.
    • Handle: RePEc:sae:globus:v:7:y:2006:i:1:p:43-55
    DOI: 10.1177/097215090500700103
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    References listed on IDEAS

    as
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    2. Veliyath, Rajaram & Ferris, Stephen P. & Ramaswamy, Kannan, 1994. "Business strategy and top management compensation: The mediating effects of employment risk, firm performance and size," Journal of Business Research, Elsevier, vol. 30(2), pages 149-159, June.
    3. Jeffrey S. Conant & Michael P. Mokwa & P. Rajan Varadarajan, 1990. "Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 365-383, September.
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