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Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes

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  • Johan Wiklund
  • Dean A. Shepherd

Abstract

This article examines two potential causal mechanisms underlying the observed entrepreneurial orientation (EO)–performance relationship. We find empirical support for the notion that EO might be a performance–variance–enhancing strategic orientation rather than a performance–mean–enhancing orientation. With such a conceptualization, performance variance (along with, or instead of, mean performance) and failure take center stage. To address the question of “where to from here,†we discuss a number of research opportunities that we believe are going to make important contributions to the entrepreneurship and strategy literature.

Suggested Citation

  • Johan Wiklund & Dean A. Shepherd, 2011. "Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes," Entrepreneurship Theory and Practice, , vol. 35(5), pages 925-946, September.
    • Handle: RePEc:sae:entthe:v:35:y:2011:i:5:p:925-946
    DOI: 10.1111/j.1540-6520.2011.00454.x
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