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Selection of Tourism Destination as a Representation of Human Values

Author

Listed:
  • Beena Salim Saji
  • Mohit Vij
  • Sajal Kabiraj

Abstract

Just like brands of multinational companies there can be different dimensions of brands of tourism destinations too. Certain individuals travel for experiencing and discovering the challenges in the world, while others travel due to their desire to be seen as a person who has visited some very well-known sophisticated tourist destinations. Whereas there is a third group that likes travelling because of their love for nature and a fourth group who would travel to see the historical destinations. The present research is looking into human perspectives of different values assigned to different tourism destinations using the human value perspective of Schwartz and Boehnke (2004) human values model. The article develops a model for understanding consumer selection of different tourism destinations which could be used by the tourism practitioners and governments in preparing strategies for promoting a specific set of destinations to the right market. The Pearson correlation results show significant positive and negative correlations between human values and destination selection.

Suggested Citation

  • Beena Salim Saji & Mohit Vij & Sajal Kabiraj, 2015. "Selection of Tourism Destination as a Representation of Human Values," Business Perspectives and Research, , vol. 3(2), pages 95-108, July.
    • Handle: RePEc:sae:busper:v:3:y:2015:i:2:p:95-108
    DOI: 10.1177/2278533715578554
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    References listed on IDEAS

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    1. Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi & Edson Crescitelli, 2013. "The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(1), pages 13-22, January.
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    4. Aaker, Jennifer & Vohs, Kathleen D. & Mogilner, Cassie, 2010. "Non-profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Research Papers 2047, Stanford University, Graduate School of Business.
    5. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
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    Cited by:

    1. Sajal Kabiraj & Amitabh Upadhya & Anu Vij, 2021. "Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival," Business Perspectives and Research, , vol. 9(3), pages 352-369, September.

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