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Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance

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  • Che Mohd Zulkifli Che Omar
  • Ahmad Haris
  • Anas Tajudin
  • Nur Fadiah Abd Hadi

Abstract

Strategic planning that includes the characteristics of entrepreneurship, and marketing are crucial to performance of a business within a business environment that is very challenging and competitive nowadays. This article explores inter-relationships of entrepreneurial strategic planning, marketing and relation of both to business performance.

Suggested Citation

  • Che Mohd Zulkifli Che Omar & Ahmad Haris & Anas Tajudin & Nur Fadiah Abd Hadi, 2014. "Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(9), pages 418-425.
    • Handle: RePEc:rss:jnljms:v2i9p3
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    References listed on IDEAS

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