Creativity, Innovation and the Perspectives of Management

This paper aims to analyse the perspectives of management starting from the current challenges and the future environmental conditions. Business models will facilitate the disappearance of the border between professional and personal life and companies will consider the improvement plan regarding the welfare of the employees and improvement measures for the monitoring, control and evaluation processes to help boost performance. Thus, the importance of the share capital and the interpersonal relationships will increase, and the human resources departments will redefine their priorities given the fact that it will be possible for the organizational network of tomorrow to be made up of employees belonging to a global network. Therefore, companies’ employees will take courses and programmes regarding the learning and development of the organizational culture, and the companies’ management will have permanent access to the evolution of employees. Actually, the main issue to be discussed here is represented by the ratio between corporate behaviour and non-corporate behaviour and the way in which the combination between these two will contribute to the increase of the organisational performance. Technology will facilitate the disappearance of the demarcation between life at work and life outside of work. Complex strategies that will identify the competence sets needed by the company will contribute to finding candidates suitable for company tasks. In the future, we can talk of people management specialists who will need increasingly more financial, analytical, marketing and risk management competences. Companies will seek to promote and support networks of people and The Y Generation (which considers individuals who desire not to get lost in the crowd, but, on the contrary, they wish to be noticed, to matter within the contexts where they evolve and, at the same time, to have a harmonious development), a fact which will require the use of technology as an interface between professional life, social life, personal life and spiritual life with an emphasis on options, the antimonopoly thinking and the process of encouraging the use of innovation within the management field.