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The Past, Present And Future Of Destination Management Organizations (Dmo) €“ The Example Of National Tourism Organizations (Nto)

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  • Jacek BORZYSZKOWSKI

Abstract

The present article covers an evolution of national tourism organizations (NTOs) that play the role of national destination management organizations (DMOs). First, the history was depicted of NTOs including an indication of the periods when they were coming into existence as well as their development, while at the same time defining the differences that occur between the individual regions of Europe. In the further part, selected assumptions were presented connected with the current forms of these organizations, i.e. the scope of tasks realized and the problem of expenditures related to their operations. Also, the potential directions were indicated of the developemnt of the organizations examined while presenting a shift from a strictly marketing orientation into comprehensive management of the destination. The study was preceded with a theoretical analysis of the following notions: national tourism organizations and destination management organizations.

Suggested Citation

  • Jacek BORZYSZKOWSKI, 2015. "The Past, Present And Future Of Destination Management Organizations (Dmo) €“ The Example Of National Tourism Organizations (Nto)," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 56-66, November.
    • Handle: RePEc:rom:mancon:v:9:y:2015:i:1:p:56-66
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    References listed on IDEAS

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    1. Fourie, Johan & Santana-Gallego, María, 2011. "The impact of mega-sport events on tourist arrivals," Tourism Management, Elsevier, vol. 32(6), pages 1364-1370.
    2. Malcolm Greig & Ronald W McQuaid, 2004. "Determinants of visitor expenditure at a major sports event," ERSA conference papers ersa04p618, European Regional Science Association.
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