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Objectives For A Competitive Market Advantage

Author

Listed:
  • Catalin Cristian BABALÂC

    (The Bucharest Academy of Economic Studies, Bucharest, Romania)

Abstract

The paper analyses the present market that is a continual evolution and underlines the main objectives a company has to concentrate in order to obtain increasingly results. Clients become more and more interested by customized products rather than one standard product. As a result companies face major challenges and need to prepare as to responds to customer needs.

Suggested Citation

  • Catalin Cristian BABALÂC, 2013. "Objectives For A Competitive Market Advantage," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(1), pages 65-70, March.
    • Handle: RePEc:rom:bemann:v:3:y:2013:i:1:p:65-70
    as

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    File URL: https://beman.ase.ro/no31/6.pdf
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    References listed on IDEAS

    as
    1. Gunasekaran, A. & Martikainen, T. & Yli-Olli, P., 1993. "Flexible manufacturing systems: An investigation for research and applications," European Journal of Operational Research, Elsevier, vol. 66(1), pages 1-26, April.
    2. Parker, Rodney P. & Wirth, Andrew, 1999. "Manufacturing flexibility: Measures and relationships," European Journal of Operational Research, Elsevier, vol. 118(3), pages 429-449, November.
    3. Gupta, Yash P. & Goyal, Sameer, 1989. "Flexibility of manufacturing systems: Concepts and measurements," European Journal of Operational Research, Elsevier, vol. 43(2), pages 119-135, November.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Sebastian Ion CEPTUREANU, 2015. "Competitiveness Of Smes," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 55-67, June.

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    More about this item

    Keywords

    Flexibility; Performance operations objectives; Process improvement;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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