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Modern Understanding Of Business Model Analysis Of Croatian Hotel Companies Based On Financial Analysis

Author

Listed:
  • Vudric, Nenad

    (Faculty of Economics and Business, University of Rijeka, Croatia.)

  • Brlecic Valcic, Sonja

    (Faculty of Economics and Business, University of Rijeka, Croatia.)

  • Dimitric, Mira

    (Faculty of Economics and Business, University of Rijeka, Croatia.)

Abstract

Because of the large share of travel and tourism revenues in total Croatian GDP, it is worth noting the importance of the hotel industry for the Croatian economy. Therefore, the problem that arises from such an obvious and increasing dependence of our economy on the hotel industry is primarily focused on the sustainability of business models of hotel companies in order to create the preconditions for their successful long-term business operations. Therefore, there is a need to monitor quality of business models that will lead to satisfactory financial results and determine the level of improvement of individual parts of business models significant for the hotel industry for the purpose of defining the quantity, type and source of financing of the necessary investments in the development of key resources and key activities. The paper analyses financial data and indicators on a selected sample using self-organising neural networks (SOM). The analysis points to the fact that it is possible to determine indicators by which the business model of hotel companies can be evaluated with respect to the quantities, types and sources of financing needed for the development of key resources and key activities.

Suggested Citation

  • Vudric, Nenad & Brlecic Valcic, Sonja & Dimitric, Mira, 2019. "Modern Understanding Of Business Model Analysis Of Croatian Hotel Companies Based On Financial Analysis," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 201-214.
  • Handle: RePEc:ris:utmsje:0274
    as

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    References listed on IDEAS

    as
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    4. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business model; financial indicators; self-organising neural networks;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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