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Role of personality traits in shaping entrepreneurial intention: Comparative study of South Korea and Vietnam

Author

Listed:
  • Phuong Mai

    (International School, Vietnam National University Hanoi, Hanoi, Vietnam)

  • Thi-Minh-Ngoc

    (International School, Vietnam National University Hanoi, Hanoi, Vietnam)

  • Nam D. Vo

    (FPT University, Da Nang City,Vietnam)

  • Phuc Nguyen Nguyen

    (University of Economics, The University of Da Nang, Vietnam)

Abstract

This paper investigates the role of personality traits in nurturing entrepreneurial intention in South Korea and Vietnam. We developed a research model to examine the integrated influence of both positive entrepreneurial characteristics and dark triad on entrepreneurial intention in South Korea and Vietnam. Primary data was collected from 550 students in South Korea and 700 students in Vietnam using the convenient sampling method in a self-administered questionnaire survey. We used structural equation modelling (SEM) to analyse structural relationships between positive entrepreneurial attributes, dark triads, and entrepreneurial intention in two samples. T-tests were also performed to explore any differences in students’ entrepreneurial intention in South Korea and Vietnam regarding their family background and gender. Findings showed that positive entrepreneurial attributes and dark triads influence entrepreneurial intention differently in the two countries. While the dark triad mainly influenced Vietnamese tudents’ intention to startup, Korean students received more impact from the positive entrepreneurial characteristics such as risk tolerance, locus of control, and entrepreneurial alertness. Surprisingly, both gender and family tradition do not affect students’ entrepreneurial intention. Based on our findings, we suggested that policymakers and higher education institutions in both South Korea and Vietnam promote students’ entrepreneurial intentions in the future.

Suggested Citation

  • Phuong Mai & Thi-Minh-Ngoc & Nam D. Vo & Phuc Nguyen Nguyen, 2022. "Role of personality traits in shaping entrepreneurial intention: Comparative study of South Korea and Vietnam," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(2), pages 395-420.
  • Handle: RePEc:rfe:zbefri:v:40:y:2022:i:2:p:395-420
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    References listed on IDEAS

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    More about this item

    Keywords

    entrepreneurial intention; personality traits; dark triad; South Korea; Vietnam;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries

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