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Communication competencies, culture and SDGs: effective processes to cross-cultural communication

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  • Stella Aririguzoh

    (Covenant University)

Abstract

Globalization has made it necessary for people from different cultures and nations to interact and work together. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Cross-cultural communication competencies make it crucial to appreciate and respect noticeable cultural differences between senders and receivers of information, especially in line with the United Nations’ (UN) recognition of culture as an agent of sustainable development. Miscommunication and misunderstanding can result from poorly encrypted messages that the receiver may not correctly interpret. A culture-literate communicator can reduce miscommunication arising from a low appreciation of cultural differences so that a clement communication environment is created and sustained. This paper looks at the United Nations’ recognition of culture and how cultural differences shape interpersonal communication. It then proposes strategies to enhance cross-cultural communication at every communication step. It advocates that for the senders and receivers of messages to improve communication efficiency, they must be culture and media literates.

Suggested Citation

  • Stella Aririguzoh, 2022. "Communication competencies, culture and SDGs: effective processes to cross-cultural communication," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01109-4
    DOI: 10.1057/s41599-022-01109-4
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    References listed on IDEAS

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    1. Luigi Guiso & Paola Sapienza & Luigi Zingales, 2006. "Does Culture Affect Economic Outcomes?," Journal of Economic Perspectives, American Economic Association, vol. 20(2), pages 23-48, Spring.
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    Cited by:

    1. Ying Sophie Huang & Moeki Nemoto, 2022. "Communication tool in management accounting: adapting Jakobson’s (1960) communication model," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    2. Seng-Su Tsang & Thi Vinh Tran Nguyen, 2023. "Sociocultural adaptation and job satisfaction as mediators between cultural competence and intention to stay among Vietnamese workers in Taiwan," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    3. José Luis Aparicio-Herguedas & Antonio Fraile-Aranda & Jairo Rodríguez-Medina, 2023. "Teaching skills in physical education teacher training: theoretical and factor models," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
    4. Hasan M. H. Mansoor, 2023. "Diversity and pluralism in Arab media education curricula: an analytical study in light of UNESCO standards," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    5. Divine Q. Agozie & Muesser Nat, 2022. "Do communication content functions drive engagement among interest group audiences? An analysis of organizational communication on Twitter," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.

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