IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-023-02559-0.html
   My bibliography  Save this article

Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products

Author

Listed:
  • Mahir Pradana

    (Telkom University)

  • Nurafni Rubiyanti

    (Telkom University)

  • Frederic Marimon

    (Universitat Internacional de Catalunya)

Abstract

This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim teenagers in Indonesia to explore whether they still hold on to the halal principle that most Muslims adhere to when consuming food. This research examine their halal awareness based on theory of planned behavior (TPB) theory and compare it to the previous publications so far. To reach this objective, we used quantitative methodology. Our data was acquired from 161 Indonesian young Muslim consumers. Furthermore, the variance-based structural equation modeling and Theory of Planned Behavior (TPB) research model were utilized. Our findings demonstrate that subjective norm and attitude are significant determinants of halal food buying intent. However, perceived behavioral control has not been established as a purchase intention component. Finally, this study provides additional research on halal consumer behavior, focusing on the empirical findings of young Indonesian consumers, especially seen from TPB perspective.

Suggested Citation

  • Mahir Pradana & Nurafni Rubiyanti & Frederic Marimon, 2024. "Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-8, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02559-0
    DOI: 10.1057/s41599-023-02559-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02559-0
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02559-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Pradana, Mahir & Huertas-García, Rubén & Marimon, Frederic, 2020. "Spanish Muslims’ halal food purchase intention," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(2), May.
    2. Meixner, Oliver & Friedl, Raphael & Hartl, Barbara, 2018. "Preferences for Attributes of Halal Meat: Empirical Evidence from the Muslim Community in Vienna, Austria," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(3), June.
    3. Fu, Senhui & Yan, Qing & Feng, Guangchao Charles, 2018. "Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context," International Journal of Information Management, Elsevier, vol. 40(C), pages 88-102.
    4. Karijn Bonne & Wim Verbeke, 2008. "Religious values informing halal meat production and the control and delivery of halal credence quality," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(1), pages 35-47, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Viomesh Kumar Singh & Sangeeta Sabharwal & Goldie Gabrani, 2022. "A new fuzzy clustering-based recommendation method using grasshopper optimization algorithm and Map-Reduce," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(5), pages 2698-2709, October.
    2. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    3. Gratiela Dana BOCA & Lindita MUKAJ & Erjon DUKA, 2014. "A Cross Cultural Quality House in a Global Economy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 9-16.
    4. Taneja, Anu & Arora, Anuja, 2019. "Modeling user preferences using neural networks and tensor factorization model," International Journal of Information Management, Elsevier, vol. 45(C), pages 132-148.
    5. Laura Kurth & Pieter Glasbergen, 2017. "Serving a heterogeneous Muslim identity? Private governance arrangements of halal food in the Netherlands," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 103-118, March.
    6. Hopkins, Kelsey A. & McKendree, Melissa G. S. & Ortega, David L., 2023. "Avoiding Fraudulent Meat: Muslim Consumer Preferences for Halal Meat Retailers," 2023 Annual Meeting, July 23-25, Washington D.C. 335732, Agricultural and Applied Economics Association.
    7. Lili Geng & Yongji Xue, 2023. "Promoting ICT adoption in rural entrepreneurship: more neighbourhood effect or more institutional incentives?—Empirical evidence from China," Journal of International Development, John Wiley & Sons, Ltd., vol. 35(6), pages 1530-1548, August.
    8. A J Higgins & C J Miller & A A Archer & T Ton & C S Fletcher & R R J McAllister, 2010. "Challenges of operations research practice in agricultural value chains," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(6), pages 964-973, June.
    9. Le Bo & Yimo Chen & Xiaoli Yang, 2023. "The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China," SAGE Open, , vol. 13(2), pages 21582440231, June.
    10. Hugh Campbell & Anne Murcott & Angela MacKenzie, 2011. "Kosher in New York City, halal in Aquitaine: challenging the relationship between neoliberalism and food auditing," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(1), pages 67-79, February.
    11. El-Bassiouny, Noha, 2016. "Where is “Islamic marketing” heading?," Journal of Business Research, Elsevier, vol. 69(2), pages 569-578.
    12. Nurcan Atalan-Helicke, 2015. "The halal paradox: negotiating identity, religious values, and genetically engineered food in Turkey," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 663-674, December.
    13. Yan, Ying & Chen, Hongquan & Shao, Bingjia & Lei, Yuanyang, 2023. "How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    14. Manikas, Ioannis & Sundarakani, Balan & John, Jerin Varghese, 2017. "Analysis of operational efficiency of a meat processing supply chain: A case study from the UAE," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 0(Issue 2), July.
    15. Nugraha, Widya Satya & Chen, Dennis & Yang, Shang-Ho, 2022. "The effect of a Halal label and label size on purchasing intent for non-Muslim consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    16. Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013. "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper 52756, University Library of Munich, Germany, revised 2013.
    17. Lina Al Halaseh & Balan Sundarakani, 2012. "Study on quality attributes of halal food supply chain," International Journal of Logistics Economics and Globalisation, Inderscience Enterprises Ltd, vol. 4(1/2), pages 20-34.
    18. Marvin Joseph F. Montefrio, 2020. "Cosmopolitan translations of food and the case of alternative eating in Manila, the Philippines," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(2), pages 479-494, June.
    19. Hyeon Jo & Youngsok Bang, 2024. "From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    20. Goff, Sandra H., 2021. "A test of willingness to pay as penance in the demand for ethical consumption," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02559-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.