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Media selection in the presence of flexible factors and imprecise data

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  • R Farzipoor Saen

    (Islamic Azad University-Karaj Branch)

Abstract

This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.

Suggested Citation

  • R Farzipoor Saen, 2011. "Media selection in the presence of flexible factors and imprecise data," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1695-1703, September.
    • Handle: RePEc:pal:jorsoc:v:62:y:2011:i:9:d:10.1057_jors.2010.115
    DOI: 10.1057/jors.2010.115
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    References listed on IDEAS

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    9. Reza Farzipoor Saen, 2011. "A Decision Model For Selecting Third-Party Reverse Logistics Providers In The Presence Of Both Dual-Role Factors And Imprecise Data," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 28(02), pages 239-254.
    10. Beasley, J. E., 1990. "Comparing university departments," Omega, Elsevier, vol. 18(2), pages 171-183.
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    12. Chen, Yao & Sherman, H. David, 2004. "The benefits of non-radial vs. radial super-efficiency DEA: an application to burden-sharing amongst NATO member nations," Socio-Economic Planning Sciences, Elsevier, vol. 38(4), pages 307-320, December.
    13. F. Robert Dwyer & James R. Evans, 1981. "A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising," Management Science, INFORMS, vol. 27(6), pages 658-667, June.
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    Cited by:

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    2. Konrad, Renata A., 2019. "Designing awareness campaigns to counter human trafficking: An analytic approach," Socio-Economic Planning Sciences, Elsevier, vol. 67(C), pages 86-93.
    3. Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
    4. Mehdi Toloo & Madjid Tavana, 2017. "A novel method for selecting a single efficient unit in data envelopment analysis without explicit inputs/outputs," Annals of Operations Research, Springer, vol. 253(1), pages 657-681, June.
    5. Toloo, Mehdi & Keshavarz, Esmaeil & Hatami-Marbini, Adel, 2018. "Dual-role factors for imprecise data envelopment analysis," Omega, Elsevier, vol. 77(C), pages 15-31.
    6. Azadi, Majid & Farzipoor Saen, Reza, 2013. "A combination of QFD and imprecise DEA with enhanced Russell graph measure: A case study in healthcare," Socio-Economic Planning Sciences, Elsevier, vol. 47(4), pages 281-291.
    7. Tavana, Madjid & Izadikhah, Mohammad & Toloo, Mehdi & Roostaee, Razieh, 2021. "A new non-radial directional distance model for data envelopment analysis problems with negative and flexible measures," Omega, Elsevier, vol. 102(C).
    8. Toloo, Mehdi & Tone, Kaoru & Izadikhah, Mohammad, 2023. "Selecting slacks-based data envelopment analysis models," European Journal of Operational Research, Elsevier, vol. 308(3), pages 1302-1318.
    9. Mehdi Toloo & Soroosh Nalchigar & Babak Sohrabi, 2018. "Selecting most efficient information system projects in presence of user subjective opinions: a DEA approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 26(4), pages 1027-1051, December.
    10. Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 109-150, March.

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