Digitalization and its impact on contemporary marketing strategies and practices
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DOI: 10.1057/s41270-022-00167-6
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Cited by:
- Hechmi Najjar & Chaker Najar, 2023. "From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 470-489, September.
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