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The Corporate Reputation Reporting Framework (CRRF)

Author

Listed:
  • Salman Khan

    (Toulouse Business School)

  • Jacques Digout

    (Toulouse Business School)

Abstract

Corporate reputation (CR) sciences have made way into c-level management quite rapidly in the past two decades. During the same period, numerous CR measurement techniques also emerged. This study evaluates the effectiveness and appropriateness of available models for thoroughly reporting an organization’s CR. By highlighting and rationalizing the central features of the ‘reputation’ construct, the usefulness of notable measurement approaches for thoroughly reporting CR is critiqued. The analysis reveals that most techniques deviate from theory, and in several ways fall short of incorporating online aspects of corporate (e-) reputation formation. A corporate reputation reporting framework is modeled and directed towards large-scale applicability across contexts. The proposed framework robustly integrates a variety of CR features, facilitating the creation of comprehensive CR reports and delivers insights into the urgency of adapting to digital aspects of reputation formation and management.

Suggested Citation

  • Salman Khan & Jacques Digout, 2018. "The Corporate Reputation Reporting Framework (CRRF)," Corporate Reputation Review, Palgrave Macmillan, vol. 21(1), pages 22-36, February.
    • Handle: RePEc:pal:crepre:v:21:y:2018:i:1:d:10.1057_s41299-017-0041-4
    DOI: 10.1057/s41299-017-0041-4
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    References listed on IDEAS

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    Cited by:

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    2. David Berlepsch & Fred Lemke & Matthew Gorton, 2024. "The Importance of Corporate Reputation for Sustainable Supply Chains: A Systematic Literature Review, Bibliometric Mapping, and Research Agenda," Journal of Business Ethics, Springer, vol. 189(1), pages 9-34, January.
    3. Vladimir Pavković & Darjan Karabašević & Jelena Jević & Goran Jević, 2021. "The Relationship between Cities’ Cultural Strength, Reputation, and Tourism Intensity: Empirical Evidence on a Sample of the Best-Reputable European Cities," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    4. Eman Ismail & Yasser Tawfik Halim & Mohamed Samy EL-Deeb, 2023. "Corporate reputation and shareholder investment: a study of Egypt's tourism listed companies," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
    5. Alessandra Bertolini & Francesca Conte & Alfonso Siano & Fabiola Marongiu, 2023. "Digital Communication of Conscientious Brands: Case Studies," Sustainability, MDPI, vol. 15(21), pages 1-23, October.

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