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Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness

Author

Listed:
  • Adriana Manolica

    (“Alexandru Ioan Cuza†University of Iași)

  • Ioana-Tatiana Topciu

    (“Alexandru Ioan Cuza†University of Iași)

  • Teodora Roman

    (“Alexandru Ioan Cuza†University of Iași)

Abstract

The paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information regarding the extent of the presence of impulsive consumers. The study was realized using a multiple cluster sampling method, surveying state employees from each domain of activity except for the special services and army, due to the existent information gathering restrictions. Through the association of a personality type generator questionnaire (VALS survey) with a Likert scale of impulsivity (Puri’s Consumer’s impulsivity scale, 1966), the general hypothesis is that consumer typologies based of Values, Attitudes, Lifestyle and demographic factors predict the consumer impulsiveness.

Suggested Citation

  • Adriana Manolica & Ioana-Tatiana Topciu & Teodora Roman, 2021. "Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 582-591, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:582-591
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    References listed on IDEAS

    as
    1. Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
    2. Sharma, Rajat & Jha, Mithileshwar, 2017. "Values influencing sustainable consumption behaviour: Exploring the contextual relationship," Journal of Business Research, Elsevier, vol. 76(C), pages 77-88.
    3. Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao & Dhruv Grewal, 2020. "Impulse buying: a meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 384-404, May.
    4. Atanas Nik Nikolov & Brandon Gustafson, 2020. "Consumer Values: A Hidden Motivator of Private Label Consumption," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 1-11, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    VALS typology; consumer impulsiveness; consumer prudence; hedonic response;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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